By Michael Dorausch, D.C.
Cures for Cancer promoted online? Whoa! Had a bit too much caffiene tonight and found myself up late viewing health news. Came across several stories regarding the FDA and a warning the government agency has sent out to some 25 companies regarding advertising of Cancer Cures.
Honestly, I was floored. Are companies really advertising online for cures to cancer? I had to check it out. Appears as though there is quite a bit of activity in this space, not only among mainstream cancer agencies (marketing things such as proton therapy) but there’s a bunch of alternative health type products and services being marketed online as well.
I picked a search term Cancer Remedies and checked to see what was appearing in sponsored results. Top placed advertisers included: St. Joseph Hospital in Los Angeles, San Diego Cancer Center, a dietary supplement called Fucoidan Umi No Shizuku (with ad copy reading… Alternative medicine from Japan helps curb malignant tumor growth), Kaiser Permanente in Los Angeles, Proton Cancer Treatment at Loma Linda, a website dedicated to natural cancer remedies, a book about cancer fighting strategies, and a site promoting Cutting Edge University Research.
I honestly was not expecting so many paid results. Call my naive but I can’t recall ever doing a cancer related search. Maybe a few times to check facts for cancer related articles on Planet Chiropractic, but other than that I have not actively studied the space.
I’m not one to lean on the side of BigPharma but a few of the paid search ads look questionable (at least at first glance). For example the Fucoidan Umi No Shizuku supplement seemed out of place amonst the local LA and San Diego Treatment centers vying for my click-through attention. And why does this “alternative” stuff always come from places far away from where I live? Isn’t there an local miracle product I can take? Hecho in Venice maybe?
For all I know even the drug based cancer remedies may be as bogus as an affordable insurance plan with no co-pays or deductibles.
What I really found interesting is that I remembered a similar news post involving the FTC that I authored nearly 9 years ago today. Agghhh, I’ve been posting articles a long time, going back to bed.