Marketing after 30 Seconds of Superbowl Fame

by Michael Dorausch What happens when millions of people view a hot girl in a television commercial during the Super Bowl? Many go online and start searching in hopes of finding out more information about her. But what if they don’t know her name? Research shows us people will connect generic terms with whatever brand the advertisement was associated with. Four years ago, a girl named Candace Michelle, appeared in a Super Bowl commercial spot that ran for the registrar Company GoDaddy. The commercial was controversial and resulted in Fox networks pulling the registrars 2nd scheduled advertisement of the game. […]

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Superbowl Kickoff & 2008 Super Bowl Guide

by Michael Dorausch If you’re looking for today’s Superbowl time, information about today’s Superbowl schedule, Super Bowl commercials (including Candace Michelle), or Super Bowl recipes, we’ve got it here in our Guide to 2008 NFL Football Super Bowl XLII. Check that article for nearly all the information you need related to today’s 2008 Super Bowl XLII game. This post is about our behavior as humans and how we are using search engines to locate information. Did you know that more people search Superbowl as opposed to Super Bowl. Do you see the difference? According to research I’ve done this weekend, […]

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