A Lesson from Curves on Small Business Marketing

By Michael Dorausch, D.C. There was a 10 x 14 insert advertisement for Curves in today’s West side addition of the Los Angeles Times. It was the traditional Curves pink and purple colors. There was some advertisement about a women’s fitness special on one side of the flyer but what piqued my interest was what was on the other side. The side of the flyer that I saw first featured a directory of Curves fitness facilities in the Los Angeles County area. Notice on the flyer Curves advertises a microsite (lacountycurves.com) rather than their primary website (curves.com). They also use […]

Googling Others Beats Being Self Googled

By Michael Dorausch, D.C. Have you been googling yourself lately? If so, there’s no reason to be ashamed? According to a Digital Footprints report released today by Pew Internet, many are doing it, and they’ve even googled others as well. By the time I sat down to write this post there were more than 360 articles appearing in Google News related to the report, which addressed googling, online identity management, and the ways we search for ourselves and others while online. I’m sure in the days and weeks to come there will be dozens of well-written and insightful articles regarding […]

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