By Michael Dorausch, D.C.

I receive e-mails several times a week from businesses and individuals seeking to post press releases and media releases to Planet Chiropractic news. In the more than 10 years that people have been e-mailing stuff our way, I’m surprised how few have discovered the difference between the right way and the wrong way to submit information.

spinal-nerve-chart-pinkJust because you’ve developed a new chiropractic adjusting device, or have just become an affiliate for some sort of nutritional multilevel marketing program, doesn’t mean you have news to share. It may be news to you, but it’s really not something we’re interested in promoting.

The stuff that we do promote fairly regularly is geared towards education, organizations, and nonprofits related to or existing within the chiropractic industry. Every chiropractic college on the planet has access to submit news releases, media stories, and school related information, through the planet chiropractic news system. We’ve offer that courtesy of chiropractic schools since the site launched in 1998.

The same goes for chiropractic organizations and nonprofits related to the chiropractic industry.  An example of chiropractic organization news would be something recently seen from the International Chiropractic Pediatric Association and phase 2 of their practice-based research program.

Another recent example would be news from the Georgia Council of Chiropractic, and a Georgia golf tournament taking place in June of 2009.

In April a new nonprofit planning to raise money for chiropractic sent us a press release regarding the 2009 Chicago marathon. This is information we like to be able to share with the rest of the profession, and the general public at large.

Submitting news and other information is fairly easy, and some of the chiropractic schools have been doing an excellent job of getting press releases and media information sent out on a regular basis. It’s surprising to me to see that some chiropractic colleges don’t appear to have any media presence whatsoever, that’s rather unfortunate, being that there are several channels for schools to freely circulate their news online.

A news archive search for the term Palmer delivers some results that provide a number of opportunities to learn how schools are effectively disseminating information online. Similar results are returned when searching Parker, which shows archived news releases from months and years past.

Chiropractors and chiropractic learning institutions can benefit from studying what’s working for others in the industry. It’s in my experience that media releases offer an exceptional return on investment.