By Michael Dorausch, D.C.

I didn’t know whether to put this post in the philosophy section, marketing section, thoughts section, or photos section, since it could apply to any of those categories. I went with photos since the two images of the postcard below are what this post is about.

Received this postcard from the office of Drs. Kathy McAuliffe and Laurie Mestdagh in Colombia Illinois and I liked it so much I wanted to make a copy of it for my own office in LA. It’s a simple postcard that packs a powerful punch. Great to be handed out this time of year, when people are actively seeking to make changes and commit to goals. Let’s take a look at the front of the postcard…

power thoughts for your life

Postcard simply reads Power Thoughts for Your Life. Below the title are 9 simple things you can say out loud (as verbal affirmations) as recommended three times a day. No doubt skeptics will say there’s no way miracles can happen by applying this technique. I could give a rats ass about skeptics. The nine affirmations on the postcard are…

  1. I expect a miracle today.
  2. I am healthy and prosperous.
  3. I wake up every day with love, energy, and excitement.
  4. I am in charge of my life.
  5. I make positive choices, which energize my life.
  6. I enjoy peace of mind and health.
  7. I am strong in body and spirit.
  8. I am enough and I love me.
  9. All the happiness I seek is seeking me.

I apologize for the image of the back of the postcard being a little bit blurry but it’s clear enough that we can get the intention of the card. Let’s take a look…

setting goals postcard

The back of this card is almost better than the front. The front deals with affirmations and developing a positive attitude, and the back provides a space for seven goals that the reader is intended to fill out. The title of the back of the card reads… Goals Do it Now!!!

Since this was being mailed from a chiropractic office one may expect the goals would be health-related. People in other businesses can learn from this card and apply them to their niche. Regardless of what your goals are don’t pass up on number 8. Chiropractic adjustments are totally underrated (especially by chiropractors like these two).

The McAuliffe Chiropractic Office really is the home of an awesome adjustment, and both Dr. Kathy and Dr. Laurie are great chiropractors and exceptionally motivating people.