California Practitioners: Get your Acupuncture, Chiropractic and Massage/Bodyworker Continuing Education Credits at the Supply Center Expo 2012.

Chiropractic Acupuncture EXPO 2012 Los Angeles
Saturday and Sunday – May 19 and 20, 2012

Supply Center Expo 2012 Los AngelesTo Register for Expo 2012 Call 800-549-5993

2012 Expo Course Descriptions

Dealing with Common Medication and Herb Interactions
T. Adra (2 CEU CAB; 1.7 PDA NCCAOM; 2 CEU BCE)
Understand the function and side effects of the most common medications encountered in an acupuncture setting, especially pain medications and antiinflammatories. Understand the drug-herb interactions between those medications and common herbs and/or formulas used in Chinese medicine clinical practice. Understand what are the red flag medications (ex: Coumadin) and how to deal with them in a clinical setting.

Hip Relation to Low Back and Knee Pain – Diagnosis and Treatment
T. Adra (2 CEU CAB; 1.7 PDA NCCAOM; 2 CEU BCE; 2 CEU NCBTMB)
Functional assessment of the hip joint and it’s relationship to low back and knee pain. Learn passive and active treatment protocols for the hip joint including manipulation and acupuncture. Become comfortable prescribing exercises for the hip, low back, knee and patient management during and post treatment.

Communication with Patients, What are You Missing?
L. Anderson (2 CEU CAB; 1.7 PDA NCCAOM)
When it comes to communicating with patients there are two essential aspects to consider. First is client retention and satisfaction. The other is lead generation. When we see a patient, we want to first and foremost address our patient’s need. What many practitioners forget that their practice is a business and they must educate their clients about how their practice is run. Having a good bedside manner is also important; however educating a patient about what to expect in your office is learnable. Even if you do not receive high marks on your bedside manner you can make points for making your patient feel at easy when they come in to see you. The last thing anyone wants when they are in pain or discomfort is a surprise or worry about the cost of treatment or a misunderstanding about what to expect. The second essential area of communication is also educating your patient (and other lead sources) about how to refer to us – a skill every practitioner should know well. We know much of our business depends on both repeat visits and referrals from existing clients. Attend this class to find out what you may be missing in your communication.

Marketing LIVE
L. Anderson (2 CEU CAB; 1.7 PDA NCCAOM)
Having an online presence is a must for every business. Marketing experts are promoting programs that help you create that ideal on line exposure. Though we agree you have to be on line, there are still skills you must possess to share your message the old fashioned way, in person. This lecture covers opportunities available to you to market your service in various social situations. Many of my coaching clients have asked me, “Where do I find my target market?” This lecture covers those hidden sources and find your target market. Don’t know your target market and why you need it? We’ll tell you, just remember, when you know who you serve, you’ll know where to start looking. The ‘who’ you serve is your target market, but there is more than this simple explanation. This excellent course is for those looking to refresh their marketing strategy.

Getting Paid by the Insurance Companies – What You Need to Do and Communicate – Part 1 and 2
G. Casey (4 CEU CAB; 3.4 PDA NCCAOM; 4 CEU BCE)
What does the insurance company reviewer require for authorizing care to your patient? Learn the ground rules for medically necessary treatment. How do you communicate the patient’s condition with clear, concise and accurate information? Sample reports will be provided to use as a model when writing your reports. Understand the purpose and how to complete functional outcome measures required by the insurance industry.

Facial Acupuncture – More Hand on Practice
Bambie Cheney (2 CEU CAB; 1.7 PDA NCCAOM)
This workshop discusses the anatomy of the face and its muscles, the layers of the skin, pathology the face and causes and stages of facial ageing. Acupuncture points of the face and the micro system to address the face and ageing process.

Massage of the Pregnant Mother
Brianna Cheney (2 CEU CAB; 1.7 PDA NCCAOM; 2 CEU BCE; 2 CEU NCBTMB)
The pregnant mother evolves through many biomechanical changes with each trimester. Each of these phases presents different set of treatment challenges which can be overcome with different techniques. While learning soothing strokes to reduce the pain from the biomechanical changes to the mother, the indications, contraindications, benefits and bedside manner will be reviewed.

Massage for Common Sports Injuries
Brianna Cheney (2 CEU CAB; 1.7 PDA NCCAOM; 2 CEU BCE; 2 CEU NCBTMB)
A variety of massage techniques aid in the healing process of common sports injuries. Learn to identify common sports injuries, the stage of healing, and massage strokes to facilitate recovery. Massage is also beneficial for post event intervention to ‘cool down’ the involved muscles and reduce injuries, stiffness and pain.

Acupuncture Treatment of Anxiety
G. Hamilton (2 CEU CAB; 1.7 PDA NCCAOM)
This course reviews the research literature about anxiety: treatment (herbs, acupuncture, life style changes, etc.), risk factors and its manifestations. Questions addressed include: What is anxiety? Its causes. Common manifestations in the patient encounter. Anxiety will be discussed from two paradigms – traditional Chinese medicine and biomedicine.

Introduction to the Female Menstrual Cycle, Pathology and Treatment
G. Hamilton (2 CEU CAB; 1.7 PDA NCCAOM)
The normal female menstrual cycle can be affected by many factors. The when, why and treatment interventions options for these abnormal menstrual cycle will be discussed.

TCM Management for Polycystic Ovarian Syndrome and Infertility
J. Hu (4 CEU CAB; 3.4 PDA NCCAOM)
Overview of current biomedicine in the diagnosis and treatment of pcas and infertility. The practitioner will develop a better understanding of this including the correlated hormone disturbances with the etiology and pathogen change in Chinese medicine. The class will focus on the TCM treatment (herbal formulas and acupuncture), case management including pattern differentiation, TCM regulating cycle and current clinical experience.

Longitudinal Spinal Organization with Segmental Dominance in Chinese Needle Therapy
D. Kendall (4 CEU CAB; 3.4 PDA NCCAOM)
The concept of acupuncture point selection has a rational and physiological basis which the Chinese discovered and refined thousands of years ago. Point selection is based on the longitudinal organization with segmental dominance within the body make-up. Using this traditional selection approach, you will be guided to the acupuncture points to use for both internal medicine and musculoskeletal dysfunction and pathology.

Patient Care and Practice Survival Depends on Smart Practice Business Choices
D. Massie (2 CEU CAB; 1.7 PDA NCCAOM)
The importance of having a fair and reasonable contract and knowing the leasing process is stacked in the Landlord’s favor will make a difference in making smart business choices when selecting a place to build a practice. These choices will determine if you will have a profitable practice or one that is doomed for closure; taking your healing skills out of the market. Landlords have great contracts prepared by expensive real estate attorneys who place lopsided terms in their favor. This course will show you how to pick the right leasing broker to make the right choice and protect your interest allowing your practice to grow. Creative leasing ideas will be presented that help you in the short and long run. Topics discussed include options to terminate, options to renew, caps on landlord expenses, buy the building instead of renting, etc.

Entrapment Syndrome: Diagnosis and Treatment
K. McNamee (2 CEU CAB; 1.7 PDA NCCAOM; 2 CEU BCE; 2 CEU NCBTMB)
Nerves in the body risk entrapment, compression, damage and impairment while passing through bony, fibrous, osteofibrosis and fibromuscular tunnels. Some common causes include: Tumor, Iatrogenic, Trauma, Idiopathic, Infection, Vascular, Metabolic, Muscular Compression, Toxic, and Anatomical Variation. This course will review common entrapments found in practice, the causes and treatment options for each.

Make the Diagnosis – It’s Not Difficult
K. McNamee (2 CEU CAB; 1.7 PDA NCCAOM; 2 CEU BCE)
This course will remove the mystery of arriving at an ICD-9 diagnosis. Each diagnosis has specific elements that need to be met to ‘make the diagnosis’. Using the P-4 Deck, clinical cases will be revealed to the student who will arrive at the diagnosis, differential diagnosis, phase of healing, treatment plan and possible referrals to consider.

Myofascial Pain Syndrome – Diagnosis and Treatment
K. McNamee (2 CEU CAB; 1.7 PDA NCCAOM; 2 CEU BCE; 2 CEU NCBTMB)
Myofascial Pain Syndrome is one of the most commonly missed diagnostic entities encountered in practice. Diagnostic lab and imaging tests are negative. Either the patient has been placed on strong pain killers or is in psychotherapy because it is ‘in the patient’s head’. Learn the etiology, common signs and symptoms and treatment options to consider.

Chiropractic Acupuncture EXPO 2012 Los Angeles
Saturday and Sunday – May 19 and 20, 2012
Expo 2012 Hours: 8:00 AM to 5:30 PM

Call 800-549-5993 To register and to get complete details.

Expo 2012 Speakers

Tarek Adra D.C., L.Ac. incorporates a unique combination of professional expertise into his practice. He received Doctor of Chiropractic and Master of Chinese Medicine degrees from Southern California University of Health Sciences. He also has a Doctor of Pharmacy degree from Lebanese American University. In addition, Tarek is full body certified in Active Release Technique (ART) and has completed McKenzie Method coursework. He also co-authored Scientific Basis for Ayurvedic Therapies (CRC press), and serves as post-graduate faculty for rehabilitative courses. Tarek Is involved with the care of LA Galaxy players and several national and Olympic level athletes.

Lani Anderson L.Ac. California Licensed Acupuncturist and Healthcare Professional’s Business Coach. Having worked in the public sector, corporate and entrepreneurial worlds before opening her own clinic when she obtained her Masters in Oriental Medicine from Emperor’s College of Traditional Oriental Medicine, Lani brings a wealth of experience to the healing profession. In addition to serving executive and corporate clients offering wellness programs, Lani offers programs and coaching to healthcare practitioners. This year Lani will be lecturing on marketing and on effective communication with patients. New for 2012 Lani will be offering business guides that will be available through the Supply Center so look for those updates and announcements. Also new for 2012 is Lani’s complimentary Build Your Business Qi weekly conference call which is available to all healers seeking solutions to increase revenue and build a satisfying business.

Dr. Garrett Casey, DC, L.Ac. has practiced as a chiropractor for over 36 years before adding, in 2007, the art of acupuncture and oriental medicine to his clinical skills. He has taught thousands of doctors through the chiropractic colleges and state association seminars. As a consultant to the State Attorney General’s Office-Department of Consumer Affairs and State Compensation Insurance fund, he provides an opinion about physician misconduct, practice violations, utilization review and standards of care. Dr. Casey has served as a QME and a Commissioner of Examiners for the State of California and National Boards.

Bambie Cheney, L.Ac. majored in recreational education with handicapped children while attending Brigham Young University. After raising her children, she returned to continue her education in her passion, acupuncture and Asian medicine. She received her Masters of Traditional Oriental Medicine from Emperor’s College and provides patient care at the California Health Institute where each benefits from her acupuncture, herbology and exercise therapy skills.

Brianna Cheney, LMT is a graduate of Touch Therapy Institute and has been practicing as a massage therapist for over 7 years. She provides the art of massage at the California Health Institute. She is expanding her clinical skills by attending Southern California University of Health Sciences where she is enrolled in both the acupuncture and chiropractic programs.

Gina Hamilton, DC graduated from the Southern California University of Health Sciences (SCUHS) in December, 2010 with her Doctorate in Chiropractic. She is currently a part-time faculty member at SCUHS in the Chiropractic Procedures Department. She also works as a teaching assistant for 3 courses and a research assistant for 2 research studies. She is currently completing her third year as a student of Acupuncture and Oriental Medicine at SCUHS. In April 2010, she spent 2 weeks in the Acupuncture and Herbal Medicine departments of Taoyuan Chang Gung Hospital in Taiwan observing integrative medicine in a hospital setting.

Jiling Hu, L.Ac., a native of Hu Bei province in China, received her medical degree at Hubei University of Traditional Chinese Medicine (TCM) in Central China. She completed her residency at Hubei University of Traditional Chinese Medicine affiliated Hospital where she focused her training in Gynecology and Internal Medicine. Soon after finishing her residency, Ms. Hu entered graduate school at the prestigious Beijing University of TeM and the world-renowned Dong Zhi Men Hospital. She received a master degree in endocrinology and immunological disorders which integrated TCM and western medicine. After completing her graduate studies, she was soon promoted to attending TCM physician at the distinguished China Japan Friendship Hospital in Beijing. During her tenure there Ms. Hu treated a large number of patients, taught medical students, and wrote a number of medical papers on diabetes, thyroid disorders, menopause, and arthritis.

Donald (Deke) Kendall, L.Ac. has been an acupuncturist since 1981 with a Doctor of Oriental Medicine Degree from California Acupuncture College. He was the first President of the California Acupuncture Alliance. He is the author of the Dao of Chinese Medicine: Understanding an Ancient Healing Art, which is based on the author’s original translations of the Huangdi Neijing and a physiological understanding of the ancient Chinese concepts. He has extensive clinical experience and discovered the ancient Chinese understanding of the musculoskeletal system for consistency in treating pain and other musculoskeletal problems. He has successfully applied acupuncture to induce analgesia for four different surgeries including liposuction.

David Massie is a former pro beach volleyball player who has over 25 years of experience in representing owners and tenants. He has completed over 600 lease transactions and numerous purchases and sales for clients in office, medical, dental, retail and industrial projects varying in size from 500 to 300,000 square feet. He is a proven and experienced negotiator with an excellent understanding of legal terms in commercial leases and other real estate contracts. It is important that his clients understand the tremendous added value of his knowledge and experience from working for large landlords that can save his clients time and money by understanding the hidden costs of commercial transactions and avoiding potential liability and lawsuits when buying, selling, leasing or managing commercial properties.

Dr. Kevin P. McNamee, DC, L.Ac. is the founder and president of The Supply Center which distributes Oriental medical supplies throughout the United States. A frequently sought after speaker, Dr. McNamee has lectured about Oriental medicine to television, radio, newspapers and University audiences. He is in full time practice in Los Angeles where he combines acupuncture, Oriental medicine and chiropractic in his patient’s care. Dr. McNamee is a consultant to several insurance companies, and an expert witness. He frequently publishes in Acupuncture Today.

Kevin Uchida, L.Ac. has practiced acupuncture on the Westside for the last decade with the motto: Traditional Relief for the Modern Masses. Believing that the future of Oriental Medicine is greater integration into the mainstream of American healthcare, he established his office in a family practice medical group and grew a referral based practice among the medical community in the Westside and South Bay areas. Dr. Uchida has a diverse background in both Western science and Oriental medicine, having earned a bachelors degree in Microbiology and Immunology at U.C. Berkeley, a Masters in Acupuncture and Oriental Medicine at Samra University and a Doctorate of Oriental Medicine at South Baylo University. His prior work history includes basic research in the Genetics Department at U.C. Berkeley and missionary service in Japan with the United Methodist Church. His life experience in both the sciences and social service provide him with a unique perspective on patient care that combines compassionate bedside manner with effective, evidence based treatment strategies.

Dr. David Wells, DC, L.Ac. has been in practice since 1979. He is licensed as both a chiropractor an acupuncturist. He has degrees in psychology and nutrition. Dr. Wells also has postgraduate training in radiology, Applied Kinesiology, McKenzie rehabilitation exercise, etc. Dr. Wells has served as President of the California Acupuncture Association and the Council of Acupuncture and Oriental Medicine Associations. He helped to pass laws favorable to consumers and acupuncture providers. He has presented to the NIH and the FDA regarding acupuncture needles and herbal medicines. Dr. Wells has presented to the AMA, many insurance companies, medical groups, hospitals, and health care conventions around the country.

Dr. Michael Wells, DC is a licensed chiropractor who is currently studying acupuncture at Yo San. His real education started much earlier, growing up in a household with two DCs and an LAc. He has also studied several martial arts with an eye toward using their principles for healing. He has participated in experimental research on the biomechanics of throwing. His current practice empowers patients through exercise and education. He has lectured to acupuncturists and dentists on anatomy, biomechanics, exercise, orthopedics and physiology.