Guest Post By Don Campbell
Free WordPress Theme for Chiropractic Websites – Optimized for Local Search Results
We should never have watched that video. My friends and I got a hold of a video of the Korean National Tae Kwon Do demonstration team. These guys were absolutely amazing. Breaking boards, flying kicks, and acrobatics of all kinds. They were the best of the best in a nation where Tae Kwon Do is the national sport. After watching the video, my fellow Tae Kwon Do class mates and I had no choice but to put together our own black belt demonstration team.
The technique that stood out for me was the 540 degree jump spinning kick. In this kick, you have to jump in the air, and then spin around completely once – that’s 360 degrees, and then another 180 degrees, and kick a board and break it with your heel before landing.
It takes a while to get this one right. I must have practiced that kick 400 times over the course of 3 weeks. I was still was surprised when I developed a pain all along my back, like a high tension wire running from the base of my neck all the way down my spine. I’d never had back issues before, and had been training for years so I didn’t make the connection at first.
Chiropractic Care to the Rescue – A good friend referred me to a chiropractor. I was not too excited about having someone work on my spine when I was in such pain, but she convinced me by telling me that she takes her kids in to see this doctor. I needed a solution so I went to see him. During the visit, he asked me a lot of questions and examined my back. He then performed an adjustment on my back, by having me cross my arms in front of me, and then “hugging” me and adjusting my spine. I thought to myself – “here we go…”
I felt almost instant relief. I could hardly believe it. I mean, the pain was not totally gone, but it made a huge difference right away. He told me it would take a few more visits to get the problems with my back corrected. And he was right. After 3 more visits, my back was back to normal again.
That’s when I became a believer in chiropractic care.
The Challenges of Chiropractic Marketing – In 2007 I left Microsoft to start my own company helping small business owners build an effective internet presence. Chiropractic practices quickly became a focus for me because I have several friends who are chiropractors and naturally I started with them. Once I started focusing on this specific type of small business, I learned quite a bit about the challenges chiropractors face getting the word out about their business. I found that many of them were struggling to get any kind of value out of the Yellow Pages, and were interested in the web but weren’t sure how to use it as a marketing channel for their business.
I found that almost every chiropractor I talked to fell into one of two camps:
1) They had a website, but it wasn’t doing anything for them. It was essentially an “online brochure” that wasn’t bringing them any new patients. Or,
2) They didn’t have a website, and weren’t sure how much it should cost, or where to get started.
Instant Chiropractic Websites – After helping many chiropractors build effective websites and optimizing them for top local search results, I created a WordPress Theme for chiropractic websites. The theme is essentially a website template specifically designed for chiropractic practices based on my experience in helping other practices get great results from the Internet. I’m excited to provide the Chiropractor2web WordPress Theme for free to help chiropractors get a “jump start” on their on-line marketing efforts. You can download the theme here: Chiropractic WordPress Theme.
I’m a big believer in chiropractic care. I hope this WordPress website theme helps at least a few practitioners in the field get past one of the biggest challenges they face in getting started on the Internet, and it evolves into an “active” advertising asset and a significant source of new patients.
Let me know how it works for you!
About the author – Don Campbell is the publisher of Chiropractor2Web, a blog devoted to helping chiropractors build WordPress websites and get a steady stream of new patients from Google local searches. In his leisure time Don enjoys learning to play Jazz piano, skiing, and wake boarding (and visiting his chiropractor. He lives with his wife and two daughters in the San Jose, California where they enjoy traveling and exploring the Redwoods and the Pacific ocean beaches. You can follow him on Twitter here.