By Michael Dorausch, D.C.

Morrisville chiropractors can be added to the list of mixed results when it comes to local search. There is an e-mail forwarded by chiropractors regularly when looking for referrals in different parts of the country. I noticed someone the other day was looking for a chiropractor in Morrisville and I wondered to myself “where is Morrisville?” (Mrs. chiropractic says Indiana)

Turns out finding a chiropractor in Morrisville is more difficult than searching for a Cleveland chiropractor (Cleveland school versus Cleveland location), since there are multiple locations. Take your pick, there’s Morrisville New York, Morrisville Pennsylvania, and Morrisville North Carolina, there may even be others.

According to Google, a straight search for Morrisville returns Morrisville State College in New York as the number one result. Listing number two is for the town of Morrisville in North Carolina. Further down the page our results for Morrisville government in Pennsylvania. The bottom of the search page has a Google map box, but only for Morrisville, NY. Not off to a good start in the local search department.

Chiropractic Morrisville – Even when we get specific with search terms the results aren’t so clear. Local business results for Chiropractic near Morrisville, NY are returned first with a map featuring three listings. Those offices include the following…

Catania Chiropractic Clinic – 36 E Main St., Morrisville, NY 13408 (315) 684-7866
Hamilton Chiropractic Health – 23 Broad St., Hamilton – (315) 824-2504
Swick Chiropractic – 132 Albany St., Cazenovia – (315) 655-8008

Only one of those locations is technically in Morrisville. Besides the 3 map listings, there were sponsored ad results for Chiropractic in Morrisville, North Carolina and Raleigh, NC. Following the sponsored listings and the map, there’s 4 organic search results for North Carolina locations.

Dr. Steven Avitabile
1000 Bearcat Way, Suite 101 – Morrisville, NC 27560 (919) 532-1000

Integrative Chiropractic
4089 Davis Dr., Morrisville, NC 27560 (919) 468-5622

Dr. Brian Avitabile
1000 Bear Cat Way, #101, Morrisville, NC  27560 (919) 532-1000

Amethyst Chiropractic
148 Morrisville Sq. Way, Morrisville, NC 27560-5703 (919) 463-0021

If that’s not confusing enough, there’s also results for Pennsylvania. Wait a minute, scrolling down the page further, I see there’s a Morrisville, Vermont. Don’t want to leave chiropractors in the 05661 area out in the cold. I’ll list the PA results as I found them, followed by the results for Vermont.

Dr. Gina Genin – 316 W Trenton Ave., Morrisville, PA 19067 (215) 295-9013
Dr. Richard Berkowitz – 301 Oxford Valley Rd., Morrisville, PA 19067 (215) 369-0320
Morrisville Chiropractic – 632 Crown St., Morrisville, PA 19067 (215) 736-8089

Winters Chiropractic – 65 Portland, Morrisville, VT 05661 (802) 888-1060

Morrisville Chiropractic – Reversing the search strategy did not change things much, as I still got Morrisville, NY as the primary map results, followed with pretty much the same mixture of city address listings from above.

Morrisville Chiropractor and Chiropractor Morrisville also brought back a New York-based map. Kind of stinks for the chiropractors in North Carolina, Pennsylvania, and Vermont.

It’s not the first time I’ve seen four different states represented in local search results, West Valley Chiropractic continues to return results for Minnesota, Nevada, Washington, and four different parts of California.

So what’s a local chiropractor to do? Being listed in the map works on the local level, but it will do little to help one’s office be found when performing broad searches. My first advice would be to go granular and include more details on the pages of your chiropractor website. For example, Morrisville chiropractors in New York, would be wise to mention other nearby locations, such as Syracuse, Hamilton, Pine Woods, Oneida, and Cazenovia. I’d also mention that Route 20 runs through the town. The more granular ones information, the easier it’s going to be on the long tail search.

So for Morrisville, NC I’d mention close proximity to Raleigh-Durham International Airport, the city of Raleigh, Cary, Macedonia, Durham, Apex, and others. Offices may even want to mention geographical landmarks like Lake Crabtree, William B. Umstead State Park, and North Carolina State University.

Get the picture? I suspect there’s an additional Morrisville somewhere in the US, that I’ve missed. Let me know if there’s a Morrisville near you.