Content Indexing and Content Scraping

By Michael Dorausch, D.C. Two different screenshots to share here, mostly for my own interests (blog post rule fail: don’t post for you, post for your readers) but maybe there’s a slim chance you’ll find some value in what’s being shown. The first image shows a screenshot for research I was conducting related to seminar information in the Dallas Texas area. I was in Texas for several days this past week, and I must say that I love Texas BBQ. While in Texas, I was getting local search results related to the area I was staying in. If you take […]

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Join the Billion Dollar Wellness Revolution

By Michael Dorausch, D.C. Marketing materials sent to chiropractors by mail, fax, and e-mail continue to show up in my chiropractic office (and thousands of other chiropractic offices across North America). There appears to be a new trend in marketing materials arriving the past two months. Gone are the direct-mail campaigns for nonsurgical spinal decompression with offers to fly myself and my family to Hawaii or Florida to attend a sales presentation. Now that chiropractors decompression units are appearing for sale on auction web sites and our chiropracticclassifieds pages, it’s becoming clear that those marketing to chiropractic offices have moved […]

Snapshot E-Mail Spam Targeted at Chiropractors

By Michael Dorausch, D.C. It’s not like I’ve seen any decrease in spam showing up in my e-mail inbox (or the admin section for comments on this blog) but we’ve been taking a different approach with the topic lately and it’s actually gotten us some good feedback and attracted some links. Woo Hoo. I wrote about niche industry e-mail spam a few weeks ago, and it turns out a number of other small-business industries are experiencing similar types of spam created by those working inside the niche. That article has a screenshot, but this post includes another, that I grabbed […]

New Direct Digital X-Ray Systems

By Michael Dorausch, D.C. Bombarded with spam in my e-mail inbox yesterday. It’s nothing new, but what really ticks me off, is the amount of spam I get from businesses marketing to the chiropractic industry. I get x-ray spam, seminar spam, buy my pills spam, multi-level marketing nutritional products spam, make a million bucks conning selling patients into spinal decompression spam, and all sorts of other garbage. Some company marketing digital x-ray systems spammed every e-mail account on Planet Chiropractic yesterday, and when I checked e-mail at my chiropractic office in LA, there was more spam from the same company. […]

More New Patients with Posters

By Michael Dorausch, D.C. I didn’t know where to put this so it’s ending up in the rant section. I’ve been posting regularly about stuff I get in the mail and I’m starting to get behind as a stack is building up on the couch. I can’t even lay down now so I’ve got to get some topics posted or just toss everything in the recycle bin. I received a postcard from a chiropractor in Freehold, NJ 07728 that on the front said “Do You Want More New Patients?” Now, so everyone understands, I LOVE NEW PATIENTS, but I get […]

The SEO Reputation Solution

By Michael Dorausch, D.C. Sometimes you’ve just got to evangelize for others, and get the message out for all those people who may be thinking negatively about an industry. SEOs, bear with me. If you’re a small-business owner, chances are you already know people calling themselves SEOs (short for Search Engine Optimizers) and SEMs (Search Engine Marketers). They cold call you while you’re having lunch, with guarantees of page one results on Google and other search engines, they fax you daily with promises of untold business riches when incorporating their $49 a month secret search engine strategies, they fill your […]

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Pain Management Manipulation under Anesthesia

By Michael Dorausch, D.C. I received a fax at my chiropractic office today with a headline that read Pain Management Manipulation under Anesthesia. There’s nothing unusual about the office receiving faxes, we get several a day. This one caught my attention than I thought it was pretty funny (you may think it’s pretty sad). Some event is going on in Texas, regarding training for Manipulation under Anesthesia, also known as MUA. On the fax it states that “MUA is one of the most exciting chiropractic physical medicine procedures being performed today..” What in hojimeny is chiropractic physical medicine? Is this […]

New York Times Keeps Links to Themselves

By Michael Dorausch, D.C. What’s the deal with colossal websites, like the New York Times, keeping all their links to themselves? Not that there’s any law that says they can’t do so, I just think it goes against what most other websites and blogs are doing. I noticed a story today in the Times related to Virgil Griffith and his WikiScanner. In the Times article, there are lots of internal links to other Times content, but no outbound links for Virgil. I find that interesting and this is why… Last week news broke out online regarding Virgil Griffith’s WikiScanner. Beginning […]

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Top 20 ranking in search engines under 500 bucks

By Michael Dorausch, D.C. Internet scam report I received another one of those “statements” a few weeks ago with a promotion that I could get my web site ranked in the top 20 results for only $499.99! These statements show up at my chiropractic office at least every month and I’m sure all sorts of businesses receive similar looking mailings that at first look like an invoice. This latest one came from Montréal Canada and it had the word “statement” across the top. There was a registration number and my business listing information was listed as “SAME” (as if I’d […]

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Whiplash Relief as Wellness Chiropractic Care

Is whiplash and injury pain relief part of wellness chiropractic care? Several months ago someone presented a demo to me of a marketing campaign they were thinking of rolling out in my area. They showed me some slides, pretty graphics, a mini commercial, and gave me a pitch that the world is moving towards wellness so it would be in my best interest to get on the bandwagon of optimum health and wellbeing and begin projecting that to my community. With their help, and several thousand dollars of my hard earned hands on adjusting money, they could get me exclusively […]