by Michael Dorausch, DC I’m categorizing this post in the marketing section even though it could go in a “nice things to do” section. I had an experience earlier this week after creating a birthday card for someone who’s been influential in my life, which reminded me of a number of things related to birthdays and good customer relations. I love birthdays. After several years in chiropractic practice, I’ve also learned that others love birthdays as well. In a fairly recent post, I mentioned that I received a birthday card from Life Chiropractic College West, with a reminder that it
by Michael Dorausch, DC Imagine, it’s the end of July, and you are backstage in Orlando, at a red-hot packed house Beyonce Knowles concert. The lights are flashing, the music is loud, and Beyoncé is singing and moving confidently across the upper platform stage. Suddenly, something happens, and the singer takes an unexpected fall, heading face first down about a dozen stairs. Amazingly, she gets up and continues on, almost as if the fall was part of the artists choreographed performance. The next day you are doing your ordinary rounds, checking various social web sites, online news broadcasts, favorite blogs,
by Michael Dorausch, DC Someone was asking me recently for some suggestions on naming a business they were planning on opening this fall. The business is a Day Spa and the person was undecided on what name to use. Today, this is a question that is more important than ever, especially if you intend to market your Day Spa (or other locally based business) online. Gone are the days when you could give your business names like… Relax Day Spa, Holistic Bliss, Innate Healing Center, or ZenSpa. I just made all those names up, but doing a Google search you’ll
by Michael Dorausch, DC Writing articles and blog posts on timely topics can increase traffic to your blog or web site. The advantage here is that if you’re getting information out in a timely fashion, you will increase your odds of having your content sourced, by other blogs and news media web sites, thus increasing the potential for inbound links to your content. Here are two screenshots of a classified newspaper advertising related article, which was posted about an hour ago. This first image is from a Google search for the term “newspaper industry.” Thanks to the utilization of Google’s
by Michael Dorausch, DC Cold calling telemarketers hoping to attract new clients from small-business owners are advised to do more research before making those sales calls. Owning a small business in a major metro US area, I could easily be perceived as your average local small business owner. I receive faxes, e-mails, direct mailings, and telemarketing calls just like the rest of my neighboring business owners. However, when it comes to topics like internet marketing and search engines, I have a bit more information and knowledge, than most telemarketers are prepared for. My Los Angeles chiropractic office receives telemarketing calls
21 Aug
Posted by Chiropractic Blogs as Marketing
by Michael Dorausch, DC The Planet Chiropractic web site received some national press today, being the featured story in the “Managing for Success” section of Investors Business Daily (their Monday Special print edition). I was notified about the online version of the article late Friday night, and since the weekend, I’ve seen it appearing on major news websites such as Investors.com, CNN.com, Yahoo News, Yahoo Finance, Yahoo Canada, Topix, and others. I have also began to see it pop up on various blogs, especially those focused around Van Halen or search engine keyword targeting techniques. If you’re interested, you may
by Michael Dorausch, DC All kinds of service industry businesses have companies that provide generic postcard templates covering a variety of topics. For example, in the profession of chiropractic, there are a number of companies that offer generic postcards with pictures of spines, pictures of hands, licensed cartoon characters endorsing chiropractic, motivational messages, and such. Many of these same companies also provide similar postcards to the industries of massage, dentistry, physical therapy, orthopedics, and others. Often times the images on the postcards are the same, and only the name of the profession is changed. A cartoon drawing of Bugs Bunny