26 Mar
Posted by Chiropractic Blogs as Marketing
By Michael Dorausch
Imagine having a video on YouTube that has less than a 1000 views. Pretty lame by social media standards. Now imagine that same video provides you with new business and also gets your business featured on a local TV news channel. Not so lame. Thanks to blended search, new and easy to implement [...]
by Michael Dorausch, DC
I grabbed a screen shot earlier today of an ad appearing at the top of the chiropractic news page. It appeared as if it was supposed to be a banner ad or an image-based ad but it was horribly formatted. I shrunk the screen shot down so that I could fit it [...]
by Michael Dorausch, DC
Back in December of 2007, I received a postcard from a chiropractic office in Northern California. I’d been meaning to do a post regarding what I thought was an effective postcard campaign, but I got sidetracked, until I saw the postcard again today.
The office of Sacramento chiropractor, Dr. Jeri Anderson, sent my [...]
by Michael Dorausch
submit_url = “http://blog.planetc1.com/2008/02/05/marketing-after-30-seconds-of-superbowl-fame/”;
What happens when millions of people view a hot girl in a television commercial during the Super Bowl? Many go online and start searching in hopes of finding out more information about her. But what if they don’t know her name? Research shows us people will connect generic terms with [...]
by Michael Dorausch, DC
I’ve been nominated for a 2008 small-business SEMMY award!
The nomination came as the result of my November 29 post on 23 surefire small-business marketing tips for 2008. These tips didn’t come from me needing to create a blog post for the day, they are the result of nearly 7 years of small-business [...]
by Michael Dorausch, DC
There was a 10 x 14 insert advertisement for Curves in today’s West side addition of the Los Angeles Times. It was the traditional Curves pink and purple colors. There was some advertisement about a women’s fitness special on one side of the flyer but what piqued my interest was what was [...]
by Michael Dorausch, DC
There was a Chiropractic Christmas Tree news post on Planet Chiropractic today with a mention about spinal keychains that we hand out in my LA office. The photos shown did not show the keychains so well and someone had emailed me asking about them. I found photos I already took of the [...]
by Michael Dorausch, DC
Get your mind on your business and your business on your mind.
This is the time of year I recommend you lay out your small-business marketing plan for 2008. Getting these ideas organized now will free you up to enjoy the holidays and hit the ground running at the first of the year. [...]
by Michael Dorausch, DC
In our interconnected world, the actions one takes online (after meeting someone face-to-face), can make the difference between another tossed aside business card and a potentially valuable relationship.
In October, I mentioned how I was at an event with around 130 other people in the chiropractic industry, and the secret marketing opportunities that [...]
by Michael Dorausch, DC
With taglines that read Produce a movie with the Stars for $1, The 1 Second Film project has all the ingredients of a brilliant social media and viral marketing effort. The 1 Second Film (if you’re not familiar with the project, check out the web site for more information) is the brainchild [...]