The following is Part #4 of a 4 part audio transcribing (part #1 is here, part #2, and part #3) of an interview with Michael Dorausch, founder of Planet Chiropractic. The audio was transcribed from a phone interview which focused on marketing and tips for building traffic to one’s website. Andrew: Okay, can you tell me some of your success stories. Let’s start with the one about Van Halen that Brian Deagan was talking about. Mike: Okay, Van Halen was nice. And again this is an example of how easy all of this can happen. So I’m a big Van
The following is Part #3 of a 4 part audio transcribing (part #1 is here and part #2 is here) of an interview with Michael Dorausch, founder of Planet Chiropractic. The audio was transcribed from a phone interview which focused on marketing and tips for building traffic to one’s website. Andrew: Okay so first thing is I go and offer to blog on other people’s sites. The second thing is I write top ten lists or top seven lists about influential, interesting people. And at the very least it gets me noticed by them and hopefully it gets them to
by Michael Dorausch, DC I love affirmations. I’ve been reading affirmations every morning, midafternoon, and evening, for as long as I can remember. This past weekend I was in Las Vegas attending a roundtable and chiropractic conference when someone handed me a motivational card with an affirmation on the front, and business related information on the back. Let’s take a look… The card reads My creative mind will come forth with new and productive ideas. The bottom of the card reads Say 108x out loud. (3x — 3x a day) This isn’t the size of an ordinary business card, it
The following is Part #2 of a 4 part audio transcribing (part #1 is here) of an interview with Michael Dorausch, founder of Planet Chiropractic. The audio was transcribed from a phone interview which focused on marketing and tips for building traffic to one’s website. (photo: Sock puppets may not bring as much traffic as you’d hope.) Andrew: Okay, so that’s one of the issues that I see out there. People will launch a new site. They will say “I know that blogging is the way to get traffic to my site, get new credibility and get more attention.” They
14 Apr
Posted by Chiropractic Blogs as Marketing
The following is Part #1 of a 4 part audio transcribing of a Mixergy Interview with Michael Dorausch, founder of Planet Chiropractic. The audio was transcribed from a phone interview which focused on marketing and tips for building traffic to one’s website. (photo: Andy Sorcini aka Mr. Baby Man and Michael Dorausch aka VeniceCA attending one of Andrew Warner’s Mixergy events in Santa Monica, CA.) Andrew: Hi everyone, it’s Andrew Warner from mixergy.com. Mixergy is a website that you use to organize events, and I’ll be using interviews like this as a way for all of us to learn from
26 Mar
Posted by Chiropractic Blogs as Marketing
By Michael Dorausch Imagine having a video on YouTube that has less than a 1000 views. Pretty lame by social media standards. Now imagine that same video provides you with new business and also gets your business featured on a local TV news channel. Not so lame. Thanks to blended search, new and easy to implement opportunities exist for those seeking to increase exposure of their small business. News of Google Universal Search is not new. Google has been blending video and other content in its search results officially since May of 2007. But Universal Search has evolved, and we
by Michael Dorausch, DC I grabbed a screen shot earlier today of an ad appearing at the top of the chiropractic news page. It appeared as if it was supposed to be a banner ad or an image-based ad but it was horribly formatted. I shrunk the screen shot down so that I could fit it here but you can still get a good idea of what I’m talking about. Let’s take a look… You can see that this was meant to be someone’s face, but the original image was probably a fraction of the size needed to fill what
by Michael Dorausch, DC Back in December of 2007, I received a postcard from a chiropractic office in Northern California. I’d been meaning to do a post regarding what I thought was an effective postcard campaign, but I got sidetracked, until I saw the postcard again today. The office of Sacramento chiropractor, Dr. Jeri Anderson, sent my office a holiday postcard in mid-December. While it was sent in the spirit of holidays and giving, we should not overlook the potential business opportunities created when following this practice. I am not talking about sending out postcards or even holiday postcards, I’m
by Michael Dorausch submit_url = “http://blog.planetc1.com/2008/02/05/marketing-after-30-seconds-of-superbowl-fame/”; What happens when millions of people view a hot girl in a television commercial during the Super Bowl? Many go online and start searching in hopes of finding out more information about her. But what if they don’t know her name? Research shows us people will connect generic terms with whatever brand the advertisement was associated with. Four years ago, a girl named Candace Michelle, appeared in a Super Bowl commercial spot that ran for the registrar Company GoDaddy. The commercial was controversial and resulted in Fox networks pulling the registrars 2nd scheduled advertisement
by Michael Dorausch, DC I’ve been nominated for a 2008 small-business SEMMY award! The nomination came as the result of my November 29 post on 23 surefire small-business marketing tips for 2008. These tips didn’t come from me needing to create a blog post for the day, they are the result of nearly 7 years of small-business marketing research that was utilized in my Los Angeles chiropractic office. I believe the person most likely responsible for the post receiving recognition is Matt McGee, the host of Small Business SEM, an exceptionally information filled blog for small businesses that want to