by Michael Dorausch
submit_url = “http://blog.planetc1.com/2008/02/05/marketing-after-30-seconds-of-superbowl-fame/”;
What happens when millions of people view a hot girl in a television commercial during the Super Bowl? Many go online and start searching in hopes of finding out more information about her. But what if they don’t know her name? Research shows us people will connect generic terms with [...]
by Michael Dorausch, DC
I’ve been nominated for a 2008 small-business SEMMY award!
The nomination came as the result of my November 29 post on 23 surefire small-business marketing tips for 2008. These tips didn’t come from me needing to create a blog post for the day, they are the result of nearly 7 years of small-business [...]
by Michael Dorausch, DC
There was a 10 x 14 insert advertisement for Curves in today’s West side addition of the Los Angeles Times. It was the traditional Curves pink and purple colors. There was some advertisement about a women’s fitness special on one side of the flyer but what piqued my interest was what was [...]
by Michael Dorausch, DC
There was a Chiropractic Christmas Tree news post on Planet Chiropractic today with a mention about spinal keychains that we hand out in my LA office. The photos shown did not show the keychains so well and someone had emailed me asking about them. I found photos I already took of the [...]
by Michael Dorausch, DC
Get your mind on your business and your business on your mind.
This is the time of year I recommend you lay out your small-business marketing plan for 2008. Getting these ideas organized now will free you up to enjoy the holidays and hit the ground running at the first of the year. [...]
by Michael Dorausch, DC
In our interconnected world, the actions one takes online (after meeting someone face-to-face), can make the difference between another tossed aside business card and a potentially valuable relationship.
In October, I mentioned how I was at an event with around 130 other people in the chiropractic industry, and the secret marketing opportunities that [...]
by Michael Dorausch, DC
With taglines that read Produce a movie with the Stars for $1, The 1 Second Film project has all the ingredients of a brilliant social media and viral marketing effort. The 1 Second Film (if you’re not familiar with the project, check out the web site for more information) is the brainchild [...]
by Michael Dorausch, DC
I’m home at lunch and I’ve already got a stack of seven marketing related faxes on my desk. Before a forget, I was just on the phone with someone asking me where the find a local chiropractor page was. Use that for now.
First fax on the desk says Wanted!!!
Doctors Seeking New Patients! [...]
by Michael Dorausch, DC
I received letters today from the National Health Bureau located in Redondo Beach, an Advanced Spinal Research Institute, and a nutritional practice building system based out of Clearwater Florida. Before I start, many thanks again to the chiropractors in the San Diego area who offered service to firefighters and community members during [...]
by Michael Dorausch, DC
I am attending a chiropractic conference in Phoenix today and I’ve received dozens of business cards since I’ve been here.
Checking some cards and viewing some online listings I’ve had some thoughts on naming offices, particularly chiropractic practices. Some common names I’ve seen include: Chiropractor Nutrition Center, Chiropractic Health Clinic, Chiropractic Life Center, [...]