By Michael Dorausch, DC On October 25, 2008 planetchiropractic.com will be hosting a search marketing intensive exclusively focused on lead generation for chiropractors. The event information is posted here and time is running out for those that are not yet registered. The graph to the left shows leads per day for a chiropractic office based in Los Angeles County California (it’s not my chiropractic office). At the event we will be covering eight hours of powerful secrets that are enabling some chiropractors to to attract massive amounts of new patients online. This is not theory but actual stuff that’s been […]

Saturday Business Card Karma August 2008

By Michael Dorausch, DC I didn’t go around asking for business cards at Wednesday night’s DCS event with Joe Accurso but two chiropractors remembered to hand me their cards. I got cards from Dr. Ted Pena and Dr. John Bergman. Dr. Ted Pena, Chiropractor, practices in Riverside, California. For those wanting his contact information, his chiropractic office address is: 7001 Indiana Ave., Suite 12 – Riverside, CA 92506 Office phone number is 951-276-2838 and you can find him on the web at DrPena.com The back of his business card reads… Those that wait upon the Lord shall renew their strength. […]

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6 Card Monday

By Michael Dorausch, DC Here are six different chiropractic business cards from two chiropractors I know quite well. Five of them belong to Dr. Steve Visentin (related Dr V posts include couples massage workshop, digital pedometer postcards, and automobile accident checklist) and the one on top left corner belongs to California chiropractor, Ralph Andrade. Dr. Ralph’s card reads “Live, Laugh, Love” followed by the name of his practice, Andrade Chiropractic, and the office phone number, which is 209-832-1996. The back of the card is not shown in the above photograph but there are large black letters that read Be Thankful! […]

Digital Pedometer Postcard from Dr. Steve V

By Michael Dorausch, DC Colorado chiropractor, Dr. Steve Visentin, has mailed me another great postcard that was being sent to his practice members in the Denver area. I liked a lot of things about this postcard, but I especially liked the offer for a FREE pedometer. This is a win-win for everyone. A digital pedometer is great for helping someone keep track of their walking or running steps and getting to watch a friend or relative receive a chiropractic adjustment helps to educate those about chiropractic care. The postcard is on extra-large stock so it would not appear properly in […]

Adjust Your Advertising Subluxated Pen

By Michael Dorausch, DC Yesterday I authored a post regarding a 1996 ICA Review magazine and I mentioned that in the entire publication there was only one use I could find of an e-mail address being printed. None of the author bios included e-mail addresses, none of the classified advertisements mentioned e-mail, none of the ads for more than two dozen vendors listed an e-mail address for further contact, except one. Take a look at the very bottom of the ad and you’ll notice an e-mail address for ix.netcom.com. Anybody remember Netcom and those 3 1/2 inch floppy disks they […]

Automobile Accident Checklist For Glove Compartment

The image shown below is a scan from a supersized postcard I received from Denver Chiropractor Steve Visentin, and it features an automobile accident checklist to be put in a person’s glove compartment. The postcard was made out of heavy card stock and the opposite side had information about chiropractic care, symptoms associated with automobile collisions, and information on contacting Dr. Steve’s office in Colorado. The web site associated with the card is titled Whiplash Denver. It’s a large image and it may load slowly. I’ve seen several variations of this type of checklist in the past and I think […]

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Guerilla Chiropractic Marketing: Cards

By Michael Dorausch, DC I was recently handed three very different chiropractic business cards for the office of California Lancaster Chiropractor, Dr. Suzanne Frye. Earlier this week there was a business card post, and the topic, along with photos, has been covered several times in the past. These cards I’m about to share are unique, and I have included lots of photos. I scanned them on my new duplex scanner (ScanSnap) and I also took some photos. The cards are intended for chiropractors, but they can certainly stimulate lots of ideas for people engaged in other businesses that require the […]

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Arizona Chiropractor Business Cards

By Michael Dorausch, DC I kept my collecting of chiropractor business cards to a minimum this past weekend. I was focused more on Web development during the weekend conference in Phoenix, instead of socializing and collecting business cards. I did purchase a new scanner since my business card karma post in May, so collecting, organizing and sorting should become an easier task than in the past. I ran three business cards through the scanner when I arrived home today and I’ll be sharing the fronts and backs of those below. Let’s take a look at the first one. This first […]

70 Comments on Chiropractors Blog Post

By Michael Dorausch, DC It’s been 30 days since my Cinco de Mayo chiropractors post. I talked about all the business cards I’d been receiving and other contact information I was getting from chiropractors when attending conferences throughout the United States. So far the post has been a great success and I noticed today there were 70 comments. One of the nice results of the post has been my ability to send the URL as a reply when chiropractors e-mail me about getting listed in one of our chiropractic Web directories. So it looks like we’ve got some chiropractors to […]

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No More Ugly Ears

By Michael Dorausch, DC I recently found what I’d consider an old wellness advertisement in a newspaper from the early 1900s. It was an ad for something called the Claxton Ear-Cap and it was intended to keep kids from developing “ugly” ears. I found the marketing sales pitch language really interesting and I’ve transcribed most of it below. Check out the image… No More Ugly Ears Why allow your child to be annoyed in later life by outstanding ears, when you can easily prevent it now? Get the Claxton Ear-Cap, and let it be worn in the nursery and during […]

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