By Michael Dorausch, DC
Colorado chiropractor, Dr. Steve Visentin, has mailed me another great postcard that was being sent to his practice members in the Denver area. I liked a lot of things about this postcard, but I especially liked the offer for a FREE pedometer. This is a win-win for everyone. A digital pedometer is […]
By Michael Dorausch, DC
Yesterday I authored a post regarding a 1996 ICA Review magazine and I mentioned that in the entire publication there was only one use I could find of an e-mail address being printed. None of the author bios included e-mail addresses, none of the classified advertisements mentioned e-mail, none of the ads […]
16 Jun
Posted by Chiropractic Blogs as Marketing
The image shown below is a scan from a supersized postcard I received from Denver Chiropractor Steve Visentin, and it features an automobile accident checklist to be put in a person’s glove compartment.
The postcard was made out of heavy card stock and the opposite side had information about chiropractic care, symptoms associated with automobile collisions, […]
By Michael Dorausch, DC
I was recently handed three very different chiropractic business cards for the office of California Lancaster Chiropractor, Dr. Suzanne Frye. Earlier this week there was a business card post, and the topic, along with photos, has been covered several times in the past.
These cards I’m about to share are unique, and I […]
By Michael Dorausch, DC
I kept my collecting of chiropractor business cards to a minimum this past weekend. I was focused more on Web development during the weekend conference in Phoenix, instead of socializing and collecting business cards. I did purchase a new scanner since my business card karma post in May, so collecting, organizing and […]
By Michael Dorausch, DC
It’s been 30 days since my Cinco de Mayo chiropractors post. I talked about all the business cards I’d been receiving and other contact information I was getting from chiropractors when attending conferences throughout the United States. So far the post has been a great success and I noticed today there were […]
By Michael Dorausch, DC
I recently found what I’d consider an old wellness advertisement in a newspaper from the early 1900s. It was an ad for something called the Claxton Ear-Cap and it was intended to keep kids from developing “ugly” ears. I found the marketing sales pitch language really interesting and I’ve transcribed most of […]
by Michael Dorausch, DC
I was cleaning my home office desk on Sunday and noticed an abundance of business cards have piled up from various conferences and events I’ve been attending during the past three weeks. I picked up about one hundred business cards from chiropractors attending the DCS California Jam in Orange County. I was […]
The following is Part #4 of a 4 part audio transcribing (part #1 is here, part #2, and part #3) of an interview with Michael Dorausch, founder of Planet Chiropractic. The audio was transcribed from a phone interview which focused on marketing and tips for building traffic to one’s website.
Andrew: Okay, can you tell me […]
The following is Part #3 of a 4 part audio transcribing (part #1 is here and part #2 is here) of an interview with Michael Dorausch, founder of Planet Chiropractic. The audio was transcribed from a phone interview which focused on marketing and tips for building traffic to one’s website.
Andrew: Okay so first thing is […]