By Michael Dorausch, DC
I came across a great advertisement listing of a Practice For Sale in Asheville NC yesterday. As I read through the ad (I’ll show it here) I was reminded about good use of granular terms but I caught a few addition things that could have been done. We’ll go over some of [...]
27 Jan
Posted by Chiropractic Blogs as Marketing
By Michael Dorausch, DC
I had three different chiropractors call me (actually they called my staff and I haven’t called them back) during the past week regarding ordering plastic spine keychains ( <–see the ones we use for ADIO chiropractic here) for chiropractic offices. There were some chiropractors that had called me the week before that [...]
By Michael Dorausch, DC
I was throwing away some old files today when I came across some printing proofs I received from a yellow pages marketing company back in 2004. The advertisement was to appear in the alternative medicine and health practitioner category of the LA Westside Yellow Pages book. I believe the sales rep sent [...]
By Michael Dorausch, DC
It’s no secret that I’m a big fan of postcards and postcard marketing for not only chiropractic businesses, but for other small businesses as well. Sending postcards was on my list of 23 surefire small-business marketing techniques for 2008, and I’ll be recommending postcards for 2009 as well.
I received two postcards yesterday [...]
06 Oct
Posted by Chiropractic Blogs as Marketing
By Michael Dorausch, DC
On October 25, 2008 planetchiropractic.com will be hosting a search marketing intensive exclusively focused on lead generation for chiropractors. The event information is posted here and time is running out for those that are not yet registered.
The graph to the left shows leads per day for a chiropractic office based in Los [...]
By Michael Dorausch, DC
I didn’t go around asking for business cards at Wednesday night’s DCS event with Joe Accurso but two chiropractors remembered to hand me their cards. I got cards from Dr. Ted Pena and Dr. John Bergman.
Dr. Ted Pena, Chiropractor, practices in Riverside, California. For those wanting his contact information, his chiropractic office [...]
By Michael Dorausch, DC
Here are six different chiropractic business cards from two chiropractors I know quite well. Five of them belong to Dr. Steve Visentin (related Dr V posts include couples massage workshop, digital pedometer postcards, and automobile accident checklist) and the one on top left corner belongs to California chiropractor, Ralph Andrade.
Dr. Ralph’s card [...]
By Michael Dorausch, DC
Colorado chiropractor, Dr. Steve Visentin, has mailed me another great postcard that was being sent to his practice members in the Denver area. I liked a lot of things about this postcard, but I especially liked the offer for a FREE pedometer. This is a win-win for everyone. A digital pedometer is [...]
By Michael Dorausch, DC
Yesterday I authored a post regarding a 1996 ICA Review magazine and I mentioned that in the entire publication there was only one use I could find of an e-mail address being printed. None of the author bios included e-mail addresses, none of the classified advertisements mentioned e-mail, none of the ads [...]
16 Jun
Posted by Chiropractic Blogs as Marketing
The image shown below is a scan from a supersized postcard I received from Denver Chiropractor Steve Visentin, and it features an automobile accident checklist to be put in a person’s glove compartment.
The postcard was made out of heavy card stock and the opposite side had information about chiropractic care, symptoms associated with automobile collisions, [...]