By Michael Dorausch, DC Was checking through names and offices listed on the May Chiropractors post and noticed a number of chiropractors based out of New York that had not yet been added to other directory pages. Changes were made yesterday and it appears that we will be featuring several chiropractors from the New York area in upcoming planet chiropractic news articles. I haven’t been traveling to New York much in the past three years (loving the West Coast too much) but I always see New York chiropractors when I am there. I see them more frequently when we get
By Michael Dorausch, DC It’s no secret that I love Twitter. You can follow my personal tweets @chiropractic or you may want to follow chiropractic news tweets @planetc1 or (if you are a chiropractor) even localized chiropractic classified advertising @ChiropracticAds. Earlier today, Danny Sullivan of Search Engine Land authored a post about a recently added local twitter search option by a company called Summize. I had been playing with some of the search features of the site but after Danny’s post I thought I’d do an experiment to see what kind of localized results were potentially available. A straight search
By Michael Dorausch, DC Chiropractors… This Post is All About You! This past weekend I collected more than 100 chiropractic business cards while attending the DCS Jam event in Southern California. Many chiropractors that handed me cards mentioned they had address changes, phone number changes, or other changes, some of which differed from information listed on the Local Chiropractor pages. It has been a week since the continuing education event and there are currently 3 stacks of business cards from chiropractors (with practices in numerous states) sitting on my desk. Neither my staff or myself have much time set aside
by Michael Dorausch, DC The search is on for chiropractors across the United States. There are stacks of business cards spread out across my desk. I’ve been taking calls and receiving e-mails from people either seeking out chiropractors or wanting to get chiropractic offices listed on a number of different Web properties owned or managed by Planet Chiropractic. After a long run on the beach in Marina del Rey today, I came home with an idea that will enable hundreds of chiropractors to participate in adding and updating address information on chiropractic pages displaying throughout the Internet. We will have
by Michael Dorausch, DC I saw a domain for sale today and it prompted me to begin searching for some local chiropractic related terms. One thing led to another and I found myself searching Bakersfield Chiropractic. I was amused to discover a post from planet chiropractic news displayed within the search results but what I found really neat was a few examples of blended search which provided an opportunity to put together this hopefully educational post. I captured three different screenshots with the first one being displayed below. The search I performed included results for an article appearing on Planet
by Michael Dorausch, DC Was that a chiropractor you were looking for? Sometimes I see the strangest advertising results. I am in Santa Clara California for a three-day Internet conference. As I often do while I’m in my hotel room, I’ve been doing research on local chiropractic advertising to see what’s popular in this area. I know that Dr. Gavin Carr is in the Palo Alto area but I’m not too familiar with what chiropractic offices are just outside my hotel room (Hyatt Regency on Great American Avenue), so I decided to do some online searching. I discovered two or
by Michael Dorausch, DC Note: I had to kill the JavaScript that was auto loading this video as it was driving me crazy. I figure everyone else coming to visit this page was probably equally being annoyed by the automatically playing audio. That stuff just drives me nuts and I didn’t wanna put anyone else through it. Funny how things happen, I shot video of this kid and posted an article about it yesterday at 9:15pm. Less than 24 hours later she is on the local evening news in Bakersfield, being interviewed about the video. Check out the NBC affiliate
by Michael Dorausch, DC The Google News blog yesterday announced that all news is local, with a post that explains a new feature which helps readers find local news by simply typing in a city name or zip code. I caught a screenshot on my Google News page before I began searching for content in local Los Angeles. This is just one of several new features Google News has recently added. Earlier this week, they rolled out election coverage (I didn’t save any screenshots) that was appearing on the homepage. It was spectacular and gives a taste of what’s to
by Michael Dorausch, DC I’m writing this post from a Hilton hotel in Tinley Park, Chicago. I wanted to share some thoughts on local search in this area and offer some tips on getting more granular in creating local based content for small businesses. As my friends and I were driving around this weekend (in neighborhoods of Orland Park, Orland Hills, and Tinley Park), I was studying methods of outdoor marketing. When driving around areas like these (that I don’t often travel to) I find it valuable to pay attention to terms being used on billboards, signs, and other forms
by Michael Dorausch, DC Looking for a chiropractor in the West Valley? The office that wants you to find them online will need to optimize their webpage for local search so you can connect with them. I will provide some resources for offices below. This post is about why it’s important to use granular data and be very specific with locally based information, especially when you have a business in a generalized locations such as a West Valley. This topic applies to any business promoting their products or services online. It could be a West Valley Hand Center, a West