Broomfield Chiropractor and Colorado Local

By Michael Dorausch, D.C. Broomfield Colorado, it’s one of those cities that comes up instantly for a maps related search. Unlike many other towns and city locations I’ve addressed in the past, this Colorado city isn’t being confused with cities in other states. Oddly though, I had an e-mail from a chiropractor doing a practice for sale search in the Westminster and Broomfield areas, with results coming back from states other than Colorado. One more reason to remember going granular and not forgetting about the location when building out page information. The chiropractor told me she was getting state of […]

Don’t Forget the Location

By Michael Dorausch, D.C. You never know when people are going somewhere you’ve already been. This post is a summary of localized topics using granular information. I’ve used the term granular numerous times in blog post and news articles, but I still think it’s something that often overlooked. I mentioned granular data in a post regarding income opportunities in classified ads getting deleted (they still get deleted), talked about granular information for locations searches such as Chicagoland Chiropractors, Chiropractic Morrisville, Effective Chiropractic Ad Placements, going granular with classified advertising, and others. One good example of why both granular information and […]

By Michael Dorausch, D.C. I set out to perform an experiment this morning related to longtail keyphrases (in this case focused on local search). Using Twitter, the popular micro blogging service, I sent a tweet to followers, asking them to share information about their location, and local weather. An investigation like this one works best when you have active followers. Fortunately I had replies within minutes, which makes an experiment like this much easier to blog about. OK, the question asked was… Weather Near You. Tweet me City you’re in and Current Weather info. (experiment and blog post) Thnx! And […]

Mission Trip to Costa Rica

By Michael Dorausch, D.C. And other folder of photos found. These are from a crew chiropractic trip to Costa Rica in October of 1999. A chiropractor from South Lake Tahoe California provides chiropractic care to individuals in Costa Rica. This was taken inside of a civic gymnasium outside the city of San José. I believe there were about 18 to 25 chiropractors on this particular mission trip and an estimated 40,000 individuals were adjusted during a six-day period. Talk about getting your procedure down and simply focusing on the adjustment. There’s nothing like the intensity of providing chiropractic care while […]

Local Custom Chiropractic Upholstery

By Michael Dorausch, D.C. Earlier this year I began the search for an upholstery service that could do custom work on the chiropractic tables in my office. I knew that companies existed doing work for chiropractors, but I was having a difficult time finding anybody serving the Los Angeles area. Proof that postcard marketing still works, I received this upholstery postcard from Roy’s Upholstery in North Hollywood California. I called him for an estimate. Since it was the year-end I wanted to get all the tables in the office redone. We were fortunate that a lot of people were adjusted […]

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Chiropractic Morrisville

By Michael Dorausch, D.C. Morrisville chiropractors can be added to the list of mixed results when it comes to local search. There is an e-mail forwarded by chiropractors regularly when looking for referrals in different parts of the country. I noticed someone the other day was looking for a chiropractor in Morrisville and I wondered to myself “where is Morrisville?” (Mrs. chiropractic says Indiana) Turns out finding a chiropractor in Morrisville is more difficult than searching for a Cleveland chiropractor (Cleveland school versus Cleveland location), since there are multiple locations. Take your pick, there’s Morrisville New York, Morrisville Pennsylvania, and […]

By Michael Dorausch, D.C. I was going through a stack of papers from some chiropractic seminars I had been attending and was about to throw them out when I found a few handwritten chiropractic testimonials written by fellow DCs. Before I recycle the paper they are authored on I figured I’d post them here since they are really good. If someone had written testimonials like this about my chiropractic office I’d love to be seeing them online. The first one comes from Dr. Laurie Mestdagh and it is written about Pleasanton chiropractor Dr. Michael Gabrielson. Listen, don’t gamble with your […]

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Beta Chiropractic Network Project

By Michael Dorausch, D.C. These past few weeks I’ve been actively overseeing work on a chiropractic network project (which is still very much in beta) that appears as it will serve as a directory of sorts. There’s really not lots of information on the pages as of yet but I was told an estimated 10,000 chiropractic web sites were being added in the next 30 days. Chiropractors that have been in practice for some time are usually incorporated into databases that populate directories such as this one. We’ve collected user web site, phone and address information for more than 10 […]

Getting to Know Your Local DCs

By Michael Dorausch, D.C. Whether you’re a consumer seeking your first chiropractor, a seasoned patient seeking a new place to get your adjustments, or a chiropractor that’s looking for someone to refer a practice member to, the latest Meet a Chiropractor series from Planet Chiropractic is proving to be a great resource for learning more about individual chiropractors and how they practice. Back in May of this year I created a post simply titled… Chiropractors. The idea was to motivate some practitioners to help themselves by being able to participate in interviews (conducted via e-mail) about the chiropractic schooling, the […]

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By Michael Dorausch, D.C. I love road trips. With the rising prices of gasoline, I don’t know how much I’m going to love the cost of a road trip I am taking later this week. Living in Venice Beach California, I almost always just head along Lincoln Boulevard to LAX (Los Angeles International Airport) and fly somewhere fun. But summer is coming and the family and I have rooms booked at a hotel in Yosemite National Park (hey boo-boo). I was mapping out my route today and I plan on visiting some California chiropractic offices along the way during my […]