By Michael Dorausch, DC
It was mentioned yesterday on Search Engine Land that in the United States, Google would now be providing their own map data, instead of using data (as they did in the past) from a company called TeleAtlas. While local search expert Michael Blumenthal provided details in a blog post regarding the changing [...]
By Michael Dorausch, DC
Just as I completed the Chiropractor 15683 post I had a request from someone seeking a chiropractor in the Henderson Nevada area. I conducted some online searches and laughed when I noticed the Chiropractors Nevada page appearing in the top results.
Only two chiropractors were listed on the page but that was good [...]
By Michael Dorausch, DC
Tips on finding local chiropractors that meet the qualities being sought by prospective patients.
There were two notes on my desk with zip codes for chiropractors being sought in different parts the United States. One note read: Doris 92078 San Marcus and the other simply said Chiropractor 15683.
It’s easy to think that it [...]
By Michael Dorausch, DC
I’m at the Las Vegas Airport and while doing some searches related to chiropractic I noticed a few chiropractor offices in the San Fransisco area advertising fees for service in ads campaigns.
I found it interesting that not just one, but all three top ads were advertising rates. The offices are not that [...]
By Michael Dorausch, DC
I’m in Florida attending a continuing education conference. I don’t know much about the South Florida area and I’ve found myself doing quite a bit of searching while sitting inside the conference center. I published a post showing localized ppc chiropractic advertising for Florida and I’ve continued to check local content for [...]
By Michael Dorausch, DC
Last week when I posted Definitely Not the Yellow Pages I thought for sure I’d find dozens of previous articles I’d written regarding Yellow Pages and Advertising that I’d written over the past ten years. Much to my surprise, I didn’t locate many, but I did grab a screenshot of recent Yellow [...]
By Michael Dorausch, DC
“Dr. Mike - there’s a sales rep on the phone, says they’re with the Yellow Pages.” is what I used to hear from my front desk manager frequently. The calls have decreased ( I no longer accept any calls from anyone claiming to work with any Yellow Pages company) but I still [...]
By Michael Dorausch, DC
Broomfield Colorado, it’s one of those cities that comes up instantly for a maps related search. Unlike many other towns and city locations I’ve addressed in the past, this Colorado city isn’t being confused with cities in other states. Oddly though, I had an e-mail from a chiropractor doing a practice for [...]
By Michael Dorausch, DC
You never know when people are going somewhere you’ve already been. This post is a summary of localized topics using granular information. I’ve used the term granular numerous times in blog post and news articles, but I still think it’s something that often overlooked.
I mentioned granular data in a post regarding income [...]
05 Feb
Posted by Chiropractic Blogs as Local Search, Uncategorized
By Michael Dorausch, DC
I set out to perform an experiment this morning related to longtail keyphrases (in this case focused on local search). Using Twitter, the popular micro blogging service, I sent a tweet to followers, asking them to share information about their location, and local weather.
An investigation like this one works best when you [...]