Yellow Pages Related Searches

By Michael Dorausch, D.C. Last week when I posted Definitely Not the Yellow Pages I thought for sure I’d find dozens of previous articles I’d written regarding Yellow Pages and Advertising that I’d written over the past ten years. Much to my surprise, I didn’t locate many, but I did grab a screenshot of recent Yellow Page keyphrases and rounded up some archived YP posts. The screenshot shows 14 related search terms all based off the search “Yellow.” These are the terms and brands people are seeking when performing search queries. Position #8 is the straight keyword but all the […]

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Marked Pelvic AP Lumbar Spine X-Ray

By Michael Dorausch, D.C. I was looking at some xray photos today and I came across this AP Pelvic Lumbar Spine X-Ray. It was taken with an analog xray system and I took a photo of the film while it was up on a viewbox. Unlike the LMFAO Cervical Spine Xray post I don’t have any easy to remember lessons on this film, but it is marked and I figured I’d share some of the information viewable. First off, who can tell me if this is male or female? Remember that from radiology classes? You’ve probably already noticed there is […]

Definitely Not the Yellow Pages

By Michael Dorausch, D.C. “Dr. Mike – there’s a sales rep on the phone, says they’re with the Yellow Pages.” is what I used to hear from my front desk manager frequently. The calls have decreased ( I no longer accept any calls from anyone claiming to work with any Yellow Pages company) but I still get offers in the mail for advertising offline and online in the… Yellow Pages. Everybody has heard of the Yellow Pages, but who are they really? If you run a small or medium sized business, surely you’ve been contacted by yellow page reps or […]

20 Crazy Word Combos

By Michael Dorausch, D.C. Checking website stats is a funny thing. On a chiropractic blog you’d expect to see results for terms like chiropractic, chiropractor, and other things directly related to the field, but there’s so many seemilngly unrelated words that bring visitors… to all websites. I like the process of discovering what those words are. The photo to the left will start us off. It was taken as part of a functional leg length assessment but that’s not what people see. What many see is a pair of Black High Heeled Leather Stitched Pumps and that’s what they may […]

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Constant Content Creation Drives Traffic

By Michael Dorausch, D.C. What’s a geek chiropractor to do on Friday night? Well, I came home from the office (a rocking week serving Los Angeles) and cleared an 8′ whiteboard in my home office, so I could set week ahead goals on it. I showered, weighed in (195), posted next 7 days of workouts, vitamin intake schedule, and plans for 9 blog/news posts to be completed. I love setting goals. More than that, I love checking those goals off the old school way (check marked and erased). I sat down to get started on the first post, paused to […]

Chiropractors Having Fun and Loving Life

By Michael Dorausch, D.C. It’s an odd thing, most of the chiropractors I know love what they do. They may not be crazy about every little detail but in general they are pretty darned happy with the choices they’ve made and the service they provide. I like that. Something to be said about individuals that on the weekend, do what they do during the week, because they enjoy it so much. I’m talking about living life, you may as well live it up! That’s Arizona Chiropractor Dr. Fred Schofield getting his spine checked while attending DCS in Orange County. You […]

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Orange County to the Valley SF

By Michael Dorausch, D.C. One of the things I like most about attending conferences is the opportunity to catch up with friends. Ppl can often find me in the lobbies chatting it up and snapping photos of chiropractors, CAs, chiropractic students, and whatever else catches my eye. While at DCS earlier this month I took lots of photos (and did some chiropractic video interviews too). The images are useless just sitting on my hard drive, so hopefully I’ll manage to post most of them to the site in the days ahead. Born in the USA was the theme t-shirt for […]

Broomfield Chiropractor and Colorado Local

By Michael Dorausch, D.C. Broomfield Colorado, it’s one of those cities that comes up instantly for a maps related search. Unlike many other towns and city locations I’ve addressed in the past, this Colorado city isn’t being confused with cities in other states. Oddly though, I had an e-mail from a chiropractor doing a practice for sale search in the Westminster and Broomfield areas, with results coming back from states other than Colorado. One more reason to remember going granular and not forgetting about the location when building out page information. The chiropractor told me she was getting state of […]

3 Amigos in Chiropractic

By Michael Dorausch, D.C. Why would 3 chiropractors travel from places like Seattle, Illinios, and Ontario Canada to Orange County California? Because SoCal Rocks! Seriously, it’s impressive to see chiropractors travelling such long distances to attend events like the 2009 DCS Orange County event that took place last week at the Performing Arts Center. Big deal huh? Understand this, these chiropractors (and all the rest that attended) were not getting professional credits for chiropractor continuing education, they were not learning secrets of online internet marketing, and they were not there to visit local amusement parks. Why travel the distances? Because […]

Your Marijuana Site LOL

By Michael Dorausch, D.C. An interesting and funny email arrived in my gmail inbox today. It was headed “Your Marijuana Site” and included a link request to another site. My Marijuana Site? WTF? (photo credit: gecko.juice) The email begins… As I was surfing around msn , I discovered your website: I am trying to add as many informative websites as possible to my site. Which in turn will benefit my users as well as provide you with relevant traffic to your site. I have a website with about 5,000 – 7,000 people on it per day who fit the […]

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