It’s a Great Day at America’s Chiropractic Center

By Michael Dorausch, D.C. How one answers the phone is incredibly important to the success of any small business. In the world of chiropractic, it’s amazing to me how many offices continue to use an unenthusiastic approach when it comes to picking up the telephone. Other offices are a delight to call. I hear receptionists saying things such as “it’s a great day at America’s Chiropractic Center” or “it’s a fabulous Friday for a chiropractic adjustment” and stuff like that. In my LA chiropractic office the staff always comes off as delighted to hear from callers. I may think it […]

Realtime results for Chiropractic on Twitter

By Michael Dorausch, D.C. It’s no secret that I love Twitter. You can follow my personal tweets @chiropractic or you may want to follow chiropractic news tweets @planetc1 or (if you are a chiropractor) even localized chiropractic classified advertising @ChiropracticAds. Earlier today, Danny Sullivan of Search Engine Land authored a post about a recently added local twitter search option by a company called Summize. I had been playing with some of the search features of the site but after Danny’s post I thought I’d do an experiment to see what kind of localized results were potentially available. A straight search […]

CCA Chiropractor Speech 2006

By Michael Dorausch, D.C. Read the related news post on becoming a member of the California Chiropractic Association. The associated video featured Doctor of Chiropractic, John Bueler, Jr. speaking at a CCA event on June 10, 2006. The video is available here and text from the video has been transcribed and provided below. June 10, 2006 John Bueler, Jr., DC — At some point in time we’re going to have to learn to disagree without dividing. At some point in time we’re going to have to replace bickering and complacency with gratitude and thanksgiving for those that have paved the […]

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Google Friend Connect How To Video

By Michael Dorausch, D.C. Tonight, Google launched their new social application called Friend Connect. According to the information page (only launched within the past hour) “Google Friend Connect lets you grow traffic by easily adding social features to your website. With just a few snippets of code, you get more people engaging more deeply with your site.” I’m super excited about the features being offered by Friend Connect and I’m hoping to add the functionality to parts of Planet Chiropractic. I think it’s perfect for sites like ours, that are not social networks but may still want to be social. […]

Business Card Karma May 2008

By Michael Dorausch, D.C. I was cleaning my home office desk on Sunday and noticed an abundance of business cards have piled up from various conferences and events I’ve been attending during the past three weeks. I picked up about one hundred business cards from chiropractors attending the DCS California Jam in Orange County. I was handed a couple dozen business cards while at Barcamp San Diego last weekend. I got cards at the Santa Monica Mixergy event, and I picked up a few more cards at the after-hours Tweetup Meetup in the Viceroy hotel. What to do with all […]

By Michael Dorausch, D.C. The DCS California Jam Was A Smash Hit! Thanks to everyone for coming and making this event possible. Next year’s date is March 7, 2009 (DCS California Jam 2009). Pre-sale registration tba soon on the events pages. Mark your calendars now! Everyone is still talking about the biggest California Chiropractic party that ever hit the stage! Meet the technological wizard that worked behind the stage at the California Jam. Join DCS for an evening of Multimedia Magic and Re-live the Sights and Sounds of this one of a kind Chiropractic Extravaganza! We will replay all video […]

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Saturday Whiteboard

By Michael Dorausch, D.C. This post most definitely goes into the thoughts category. It’s not intended to be of any benefit to anyone, but you never know what you can learn by reading somebody’s Whiteboard (a.k.a. dry erase board). It’s Saturday and it’s time to clean the board so I can prepare for the week ahead. It seems no matter how large a Whiteboard I get, the space fills up rather quickly. Still, I enjoy the feeling of getting up from the computer and writing things out on the board, checking off tasks as they are accomplished. If none of […]

By Michael Dorausch, D.C. It’s been nearly 7 years since I’ve hosted a chiropractic seminar in Orange County or Los Angeles (California Focus) but that will soon be changing. While I have continued to speak at chiropractic events during these past seven years, I’ve been holding back on some of the Jewels of information that I have regarding marketing and the Internet, search engine optimization (as it applies to this industry), traditional chiropractic marketing, call tracking research, local business listings and mapping optimization, and a number of other topics I’m discovering chiropractors are increasingly seeking to learn. It’s unfortunate but […]

Going to be more press in upcoming weeks

By Michael Dorausch, D.C. With all the tech related conferences I’ve been attending (and speaking at) these past few months, I’d begin to think that the smarts and energy of people like Chris Winfield at would begin rubbing off on me. When your efforts begin manifesting themselves physically it’s a pretty neat feeling. Things begin to feel as if they are following along a well developed plan rather than a mumble jumble of organized chaos. Thanks to Chris, there will be some upcoming news about this chiropractor, appearing in a print newspaper (and online) in the next week or […]

Mixed Martial Arts And Running 5K Events

By Michael Dorausch, D.C. I was doing some preparation on a news article that posted today regarding a Las Vegas 5K running event put on by Mixed Martial Arts (MMA) superstar and five-time UFC Champion Randy Couture. I knew Planet Chiropractic had posted running related articles in the past (not running ones practice) but I hadn’t realized there had been so many. There is a charity 5K being held in Las Vegas on Saturday, May 17, 2008. The event is intended to raise funds and awareness for US servicemen and women who have received injuries while serving their country. More […]

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