By Michael Dorausch, DC Chiropractors… This Post is All About You! This past weekend I collected more than 100 chiropractic business cards while attending the DCS Jam event in Southern California. Many chiropractors that handed me cards mentioned they had address changes, phone number changes, or other changes, some of which differed from information listed on the Local Chiropractor pages. It has been a week since the continuing education event and there are currently 3 stacks of business cards from chiropractors (with practices in numerous states) sitting on my desk. Neither my staff or myself have much time set aside
by Michael Dorausch, DC Marketing materials sent to chiropractors by mail, fax, and e-mail continue to show up in my chiropractic office (and thousands of other chiropractic offices across North America). There appears to be a new trend in marketing materials arriving the past two months. Gone are the direct-mail campaigns for nonsurgical spinal decompression with offers to fly myself and my family to Hawaii or Florida to attend a sales presentation. Now that chiropractors decompression units are appearing for sale on auction web sites and our chiropracticclassifieds pages, it’s becoming clear that those marketing to chiropractic offices have moved
by Michael Dorausch, DC Taking a look at some of my notes here at the end of day one of Barcamp 3 in San Diego. We are in the Microsoft offices in La Jolla and the halls are full of sounds from people Wii bowling and playing Halo on Xbox 360 units. Rather odd being here inside a Microsoft Office with all the news going around tonight regarding Yahoo and the Microsofts backout of purchasing the company. It’s been quite a day so far. I had the opportunity to speak this morning in the large conference room located on the fourth
By Michael Dorausch, DC With today being the 2008 Kentucky Derby (Big Brown was the winner) I thought I’d share a video of chiropractors adjusting horses. That may come as a surprise to some but chiropractors in the USA have been providing care to horses, dogs, and other animals for more than 100 years. While the first years of chiropractic were focused on care for humans, the popularity of adjusting animals has continued to grow. There are continuing education and school programs for chiropractors seeking to provide care to animals, I’d suggest doing some searches for things like Equine Chiropractic,
by Michael Dorausch, DC I received a notice today from a corporation listing service that was reminding me to renew my domain name (in this case it was rssware.com – forgot I even owned it). If you own a domain name you’ve probably received a letter similar to the one I received today. It looks like an invoice but it’s actually a solicitation for domain registrar services. If you take the time to read through the notice, you will see that the very bottom states “This is a solicitation for the order of goods or services, or both, and not
by Michael Dorausch, DC The search is on for chiropractors across the United States. There are stacks of business cards spread out across my desk. I’ve been taking calls and receiving e-mails from people either seeking out chiropractors or wanting to get chiropractic offices listed on a number of different Web properties owned or managed by Planet Chiropractic. After a long run on the beach in Marina del Rey today, I came home with an idea that will enable hundreds of chiropractors to participate in adding and updating address information on chiropractic pages displaying throughout the Internet. We will have
By Michael Dorausch, DC Grabbed this photo of a photo while at a Santa Monica venue attending the Growing Your Site’s Traffic event. It’s an outdoor advertisement for a movie theater featuring movie showtimes for Star Wars, Saturday Night Fever, Charlie Brown, and the Bad News Bear. Pretty sure the original photo was taken in 1977. I remember seeing Star Wars in a Huntington in Long Island movie theater. I don’t remember seeing Saturday Night Fever as a kid, and may have seen it years later as a teenager or adult (guess it wasn’t that memorable for me). I do