By Michael Dorausch, D.C.

It’s no secret that I’m a big fan of postcards and postcard marketing for not only chiropractic businesses, but for other small businesses as well. Sending postcards was on my list of 23 surefire small-business marketing techniques for 2008, and I’ll be recommending postcards for 2009 as well.

I received two postcards yesterday from two different California chiropractors and I wanted to share them both here. The first one comes from Capitol Chiropractic in Sacramento, and it features seasons greetings from 3 wonderful ladies (I’ve never actually met Angela Basset but I’m a pushover for big floppy kissable ears).

First off, I greatly appreciate the postcard I received from Beth, Jeri, and Angela. captive for some reason you stumbled across this post and you’re looking for a chiropractor in the Sacramento area, their office comes highly recommended.

It takes work to put together a postcard like this (but it’s worth it). First, you can’t deny the energy that comes from genuinely sending a card like this to all the people you love, there’s no way to break that law of positive attraction. They took the time to come up with a creative photo, selected a postcard design, went through the printing process, hand labeled countless envelopes, invested in postage and mailed all the cards out (while still staying focused on serving the people in their chiropractic practice). With that level of attention to detail, how do you think they would take care of you and your family if you were a patient there?

Kevin Joe from Southern California

The next card came from chiropractor Kevin Joe from Southern California. On the back of the card Kevin was thanking me for helping to promote CCA events in Southern California (like this one coming up in San Diego) and I thought it was pretty cool that he thought about us during the holiday season.

OK, that is one awesome looking photo, don’t you think? I thought the whole card looks great, the lighted palm trees, handwritten message, and everyone’s names included on the card. Hey hey, looks like Uncle Joe is making his nieces and nephews famous on some guys chiropractic blog.

I have the same thing to say about Dr. Kevin as I do about Dr. Jeri and Beth, he’s a spectacular individual, that’s incredibly humble, and is extremely passionate about what he does. How many of you took the time to gather up members of your family and take a photograph for the holidays? Sadly, I haven’t done so yet this year. What we have been doing in my office though, is taking pictures in front of the Christmas tree of everyone that wants one. That’s been a big hit and we’re going to have lots of photographs as a result.

Dr. Kevin Joe runs Joe Family Chiropractic in Fullerton, California. The office address is 1370 Brea Blvd., Suite 120 – Fullerton, CA 92835 For those seeking a family chiropractor in that area, call 714-447-3361.

Thank you Dr. Kevin, thank you Beth and Dr. Jeri, and thanks to everyone that takes the time to read through my often ramblings of chiropractic mishmash. Merry Christmas, Happy Hanukkah, Festivas for the rest of us, and good tidings to all!