Month: December 2007

Addicted to Ron Paul

Don’t expect to read an article like this in the mainstream media. In the past three months internet supporters of 2008 presidential hopeful Ron Paul have worked tirelessly to push the Texas congressman’s website into the status of most popular among all those in the race for the 2008 US presidency. Had I not performed the research and recorded the data back in September of 2007, I may not have believed what I discovered today, people are increasingly becoming addicted to the Ron Paul Revolution.

West LA Chiropractors See Many of These

By Michael Dorausch, D.C.

I don’t know about the rest of the world but here in West Los Angeles there is an abundance of tattoo parlors and related facilities. In this area it’s not uncommon to see tattoos of all sorts of colors, shapes and sizes, on people from all different age groups and backgrounds.

Below is a photograph of some sort of artistic tattoo appearing on a young womans spine, in the area of her sacrum, iliac crests, and lower lumbar vertebrae. That L4, L5 and S1 for those of you that want to be technical.

maroon sweater spinal tattoo

I don’t know what this is a tattoo of but we’re going to begin collecting photos of tattoos that appear on people’s backs and put together a spine focused tattoo page.

tattoo girls back

Here is another view of the same tattoo but I can’t make out what it is. It’s a nice design that uses a single color. I can say that the table she is lying on is a Lloyd 402 chiropractic drop table (any chiropractor can see that).

I’ll likely be posting all of photos of tattoos I receive to the photo category on this blog.

SCT Hotel Information – AZ – NV – NY – CA – FL

By Michael Dorausch, D.C.

This post relates specifically to chiropractors attending Schofield Chiropractic Trainings in 2008. I do most of our chiropractor interviews for Planet Chiropractic while attending these events so you can expect to find me at these locations throughout the year.

Candace KenGee MichaelTempe Mission Palms – Arizona
Tempe is one of my favorite places to visit since its a college town and there’s plenty to do. There are going to be events there on February 16, October 4, and December 6, of 2008.

LaGuardia Marriott – New York
I’m less frequently at the LaGuardia Marriott since I’m not crazy about flying from Los Angeles and back on the weekends. It’s a well attended event and I do plan to be there for at least two of the four scheduled weekends. There are chiropractor trainings on February 9, May 3, September 13, and November 8, of 2008.

There is a training event in Florida at the Howard Johnson Hotel in Deerfield Beach on March 8, 2008. Weather the last three years has been great during this weekend and I’ll be hoping for some warm sunshine again, especially for those of you coming down from the East Coast and the Midwest. There’s also going to be another training in 2008 at the Westin Casuarina in Las Vegas during the weekend of April 11, 2008. I’ll definitely be in Vegas and we’re planning to do a number of video shoots that weekend. Get in touch with me in advance if you’ll be in town.

Two more chiropractic trainings taking place in Arizona include a June 7 date at the Carefree Resort in Carefree, Arizona. There is also an event at the Arizona Biltmore Resort and Spa on August 2, 2008. Biltmore is located in Scottsdale and it’s a spectacular hotel. It will be hot in August but it’s sure to be good times.

There is only one training scheduled in the state of California for 2008 and that’s going to be at the Waterfront Plaza in Oakland, California, on September 20. If my luck goes well they’ll be a Raiders home game on Sunday, September 21, 2008. Will have to just wait and see.

These are not the only conferences I’m attending in 2008, but they are ones I am already planning to be at. Some related posts include information about 2008 chiropractic schedules, summer education, and details on chiropractic continuing education. As far as this chiropractic blog is concerned, two categories to pay attention to when it comes to conferences are the events category and seminars category. Check out the seminars and events database for the complete list of 2008 conferences and events.

January 2007 Chiropractic News Flashbacks

I’ve noticed an increased amount of lists from 2007, top 10 articles of 2007, “best of” styled articles, and reviews from the year gone by on various websites. We’ve never really done month end reviews on Planet Chiropractic but after taking a look at some of the articles that appeared at the beginning of this year I noticed several that new readers may have passed up. Don’t expect me to do a review of every month in 2007 (I’m getting ready to go on vacation) but I’ll scan through some of the years previous articles and compile some kind of a list.

2008 Hotels Hosting Chiropractic Conferences

Small-business industries (like the chiropractic industry) are finalizing their conferences and continuing education seminars for the 2007 season. This is the time of year hotels are booked for holiday parties and festivities rather than professional advancement and educational seminars. Before you know it we’ll be in January of 2008 and business professionals will be scheduling out plans for conferences to attend. While it’s earlybird time and not everyone has yet posted schedules, an increasing number of 2008 chiropractic conferences are appearing in the Planet Chiropractic Seminar Database. Events can not only be searched and browsed via areas of interest, continuing education value, and title, users can select by hotel or resort.

Matt Cutts 3 step process to building up a really good site and getting a ton of traffic

By Michael Dorausch, D.C.

This post is a combination of transcribed content from video recorded at a PubCon 2007 evening session that featured Matt Cutts, my organization of that content, and related resource links for websites or articles Matt spoke about during his presentation. The discussion was moderated by special guest host Guy Kawasaki, who was a keynote speaker at PubCon 2006.

Thursday morning photo of Matt Cutts(photo: Matt Cutts speaking at Thursday morning PubCon keynote presentation)

Matt Cutts: I’m sorry my mental gears are still making the shift, this is not your typical panel, I’m still kind of…

Guy Kawasaki: No it’s not, I’m not your typical moderator.

Matt Cutts: No you’re not. Um, OK. So here, here is Matts 3 step process to building up a really good site and getting a ton of traffic.

Step #1: Make a Compelling Service
If you’re trying to sell junk you’re going to have a much harder time. So spend the time, and the thing is you can start up a website really for a lot less money than you could even five or six years ago.

So, I think this has been a very useful theoretical discussion but let’s ground it a little bit, let’s take an actual specific example. Suppose you were going to start a site about, I don’t know, rumors about different companies, or something like that, OK?

Guy Kawasaki: (laughing) And you only have 12 grand.

Matt Cutts: And you only had 12 grand. First step is you make a compelling site, so imagine you’ve got that.

Step #2: Start a Blog
Seriously, blogs are one of the easiest ways to get links, engage in conversation, if people badmouth you on the web you can… defend yourself or badmouth them right back, depending on what your personality is like.

Step #3: Smart Marketing
Step number three is smart marketing and that can involve good SEO. If you do everything on WordPress you’re pretty much automatically covered as far as SEO, but you want to make sure things are crawlable. But the other aspect of marketing is having something interesting to say. So for example, valleywag, which is a Silicon Valley rumor sort of site, started out with a really juicy piece of gossip claiming that one person at a big company was dating another person at a big company. I’m not going to name them but they work at Google.

Um, and that helped propel that site up to a really big consciousness. So if I were doing, I don’t know, rumors about you know companies, or something like that, I would open it up to the public, but I would also try to do some investigating reporting, and get some really juicy tidbits or some really good scoops, because it’s not just controversy, it’s controversy backed by interesting facts.

And then I would think about broadening my scope a little bit. Start out with one or two companies that people are really interested in. Apple or Google or Yahoo or whoever. Dig down deep but also be open to new approaches. For example, what if you were to open up gossip and rumors about universities? Kids love to talk, right? People who are 20 years old will talk about all kinds of rumors about the university administration, other people on the university, classes, stuff like that. So looking for those kinds of niches in related areas can really help boost the buzz, boost the links, and boost the visibility to your website.

Guy Kawasaki: Matt, you said something very interesting and I don’t want to let it just slide by, you said that if you use WordPress, you basically have taken care of everything for SEO, can you support that?

Matt Cutts: Yeah sure, there was a really good article ah Stephan Spencer…

Guy Kawasaki: There you go pointing to an article again. (laughter)

Matt Cutts: All right so Stephan Spencer has talked about it but in general WordPress is pretty well SEO’d. Right? If you just start blogging you’ll pretty much be in good shape to get crawled by the search engines. In fact, WordPress 2.3 took some steps so that instead of having your content in three or four different places, they’re all unified on a single URL. So you can make your own HTML or you can pay some web designer to try to make a bunch of flash, but in some cases it makes sense to go for something that’s really cheap and really proven. And then if it works out you can always go with something custom down the road.

Stephan Spencer has a plug-in for WordPress: SEO Title Tag 2.1.2

I’m not certain, but I believe this is the Stephan Spencer article Matt Cutts was referring to.

Matt presented these tips as a result of Guy Kawasaki asking how they would game the search engines (there were five other search engine experts on the panel) if they were to leave their current employers (Cutts works for Google) and start their own business.

Other news from this last week’s PubCon include: Search and Blogging Reporters Forum, Matt Cutts on Directories and Links (from his Thursday morning presentation), Craig Newmark of Craigslist Kickoff Keynote (the first speaker of the four-day conference), Things I learned from Guy Kawasaki (the keynote speaker from PubCon 2006 who saw his blog move into the top 10 on Technorati as a result).

479 Chiropractor Practices for Sale

By Michael Dorausch, D.C.

I was checking in on Planet Chiropractic classifieds today and noticed we have reached 479 advertisements related to selling chiropractic practices. That puts us 21 advertisements away from 500 current ads in the space of office sales. The practice for sale category has always been a popular one but growth has increased significantly since we opened up the ad network back in June of 2007.

female chiropractor adjustmentWith the holiday season upon us, I’m not so sure how many advertisements will be placed throughout the remainder of December. At the pace new advertisements are being placed in the for sale category, I wouldn’t be surprised to see that number hit 1000 by December of 2008.

Browsing through the US for sale category I’m seeing offices listed in Conway Arkansas, Farmington New Mexico, Orange City Florida, Cottonwood Arizona, Forest Hills New York, Southeast Missouri, Van Nuys California, Ann Arbor Michigan, Morgantown West Virginia, Tucson Arizona, Youngstown Ohio, and Tulsa Oklahoma. That’s just advertising appearing on the first page of 20 listings I was browsing.

I did a chiropractic practice selling interview in September of 2007 with a chiropractor from Washington, that moved to the state of California. I saw him recently at a conference and was reminded to do a follow-up interview about purchasing a chiropractic office in the state of California. When I spoke to him he mentioned he may be converting a medical office in the local-area into a chiropractic clinic.

If you have specific questions regarding buying or selling chiropractic practices, let me know and I’ll see if I can get a guest expert to answer some of those questions.

Summary of Chiropractic Employment Resources

Among the most popular content searched on Planet Chiropractic is information regarding chiropractic employment, chiropractic jobs, salaries, income, and other career related topics. Those searches range from people seeking basic information about becoming a chiropractor, to specific resource information regarding job applications and hiring. The profession of chiropractic was ranked #4 among top jobs for 2005-2009 by Fast Company, and the industry was recognized as a popular choice for many young adults.

Chiropractic Continuing Education

By Michael Dorausch, D.C.

This post is intended to serve as an online continuing education resource for chiropractors seeking information regarding postgraduate studies, license renewal, and other sources of training available to the chiropractic profession.

The phrase Chiropractic Continuing Education typically refers to educational studies that are required for license renewal, for already licensed doctors of chiropractic. This form of education may also be referred to as relicensing courses, postgraduate studies, license renewal seminars, and CE (short for continuing education).

woman receiving chiropractic checkupTypes of Continuing Education
In the industry of chiropractic, postgraduate education typically focuses on core topics such as chiropractic technique, chiropractic based radiology, and ancillary services (such as nutrition or sports therapy).

In the US, the amount of hours required for continuing education varies from state to state, with 12 to 24 hours per year being a common number of hours required in many US states.

Some of the most common programs available as postgraduate studies are one and two-day seminars. These types of events are typically held on weekends because chiropractors tend to work Monday through Friday, allowing greater attendance during weekend scheduled programs.

Most of these events are held in classrooms style settings, and educational events can range from small groups of chiropractors with a single presenter, to large groups (often held and conference centers and resort hotels) that feature a number of educational chiropractic speakers.

Postgraduate Terminology
It’s not uncommon to see the term CE for DC which is an abbreviation for Continuing Education for Doctors of Chiropractic. The term accredited is used to describe whether a particular program has been approved as a valid source for relicensing credits in a specific state. Accreditation varies from state to state so it is recommended that all doctors of chiropractic check the accreditation status for programs they are attending, if they are planning to apply the educational hours as relicensing credits.

The term continuing education credits refers to those hours that may be applied to renewing licensure. Most educational seminars that provide credits break them down into varying categories. As an example, a doctor of chiropractic could attend a 12 hour relicensing event, with four of those hours going toward continuing education credit for chiropractic technique (such as Gonstead, Thompson Drop, Upper Cervical Specific).

Not all postgraduate studies all are applied towards license renewal. Chiropractors may attend training courses, often referred to as modules, that can take up to a year or more to complete. These modules can focus on a number of different topics, including sports chiropractic, biomechanics, orthopedics, diagnosis of particular conditions, pediatrics, philosophy, and others. These types of programs are usually taught separate from license renewal styled continuing education courses, as their attendance is voluntary, and educational hours are not recognized by health-care related state boards. These modular programs oftentimes allow a chiropractor to add additional initials to their title of DC (short for doctor of chiropractic). DACBR is an example as it stands for Diplomate, American Chiropractic Board of Radiology.

CE Sponsors
Relicensing courses are almost always sponsored by a chiropractic college (sometimes a single course is sponsored by more than one school). These programs may or may not be held on chiropractic campuses, but the school’s continuing education staff will typically handle the processing of paperwork relating to the courses being provided. When chiropractors receive brochures and fliers in the mail, it’s not uncommon to see messages that say Sponsored by Texas Chiropractic College, Sponsored by Life Chiropractic College West, or something similar. Event sponsorships are sometimes also provided by equipment manufactures, nutritional companies, medical orthopedic groups, MRI centers, and even surgical facilities.

Relicensing Courses
I mentioned earlier that these courses may also be referred to as seminars, events, and training. Before one attends one of these courses, it’s advisable to check that continuing education credits can be applied as valid in one’s particular state of practice.

Three related resources include the Chiropractic Continuing Education Database (features CE related as well as nonaccredited seminars), education related archived news, and a list of accredited colleges that provide chiropractic education in the United States.

Other Considerations
Some Chiropractic Continuing Education programs, seminars, and events, can be attended by non-chiropractor’s. While no licensing credit is given, it’s not uncommon to find medical doctors, attorneys, nurses, nutritional experts, physical therapists, and acupuncturists attending chiropractic relicensing programs. For these attendees, it’s often that these programs are provided at a discount, as there is less paperwork involved for the event organizers, and records do not have to be kept for national or state board departments.