by Michael Dorausch, DC I went camping this past weekend in downtown Los Angeles at an event called Barcamp. Actually, there was a dog related emergency I had to attend to Saturday night which resulted in missing the sleep over sessions and Sundays pizza (darn). Either way, Saturday was great and I got to see lots of fellow techies from around the state of California (and some that drove in from Vegas). One of the coolest things for me with events like Barcamp is the commonalities we have that brings us all together. I spent much of Saturday morning sharing
by Michael Dorausch, DC With taglines that read Produce a movie with the Stars for $1, The 1 Second Film project has all the ingredients of a brilliant social media and viral marketing effort. The 1 Second Film (if you’re not familiar with the project, check out the web site for more information) is the brainchild of Los Angeles-based filmmaker Nirvan Mullick. Along with efforts from his team, Nirvan has consistently and successfully been applying guerrilla and viral marketing strategies, and has benefited from a number of online social media networks. In this post, I wanted to point out some
by Michael Dorausch, DC There was a full-page advertisement in the Sunday Los Angeles Times with photographs of beaches and attractions in Southern California, along with a message from the states governor. As you know, Southern California recently suffered a series of major wildfires. Thanks to our firefighters’ heroic efforts, and the enormous outpouring of assistance from our wonderful citizens, the recovery process has begun. Our diverse, exciting and beautiful hotels, attractions and restaurants are all ready to receive you with open arms. You can play a huge role in the recovery effort by booking your trip to California now.
by Michael Dorausch, DC Long Island Chiropractor, Dr. John Gehnrich, practicing in Rockville Centre, reminded me earlier today that the ING New York City Marathon is tomorrow morning (Sunday) beginning in Staten Island, and ending in midtown Manhattan. There are dozens of chiropractors on hand in New York City, participating in this year’s event, and there are cheering zones stationed around mile markers 8, 14, and 22 for those not running the course. According to a 2007 course map, the marathon begins at the Verazano-Narrows Bridge in Staten Island and the course will pass through Dyker Heights, Bay Ridge, Sunset
by Michael Dorausch, DC I was just speaking to someone in my LA chiropractic office about receiving chiropractic care and pregnancy. Actually, I was more listening and they were talking about what a great experience they had getting chiropractic adjustments throughout the time they were pregnant. Afterwards I decided to check Planet Chiropractic and see what resources there were on the topic of pregnancy. Among articles there was one from 2002 by Jeanne Ohm titled: Greater Comfort and Safer Births. Jeanne says… Chiropractic care in pregnancy is an essential ingredient to your pre-natal care choices. A large percent of all
by Michael Dorausch, DC I’m home at lunch and I’ve already got a stack of seven marketing related faxes on my desk. Before a forget, I was just on the phone with someone asking me where the find a local chiropractor page was. Use that for now. First fax on the desk says Wanted!!! Doctors Seeking New Patients! Apparently this is a referral marketing program that is offering territorial related local marketing for chiropractic offices. The fax promotes a Health and Wellness Network and I just noticed there’s a sentence at the bottom that says “you must have massage therapy
by Michael Dorausch, DC I received letters today from the National Health Bureau located in Redondo Beach, an Advanced Spinal Research Institute, and a nutritional practice building system based out of Clearwater Florida. Before I start, many thanks again to the chiropractors in the San Diego area who offered service to firefighters and community members during the California fire storms. Here is a list of wildfire charities that includes two for animals. I also wanted to mention that the International Chiropractors Association is hosting a Summit on innate intelligence in December at Bally’s in Las Vegas. So I’ve been making