Month: November 2007

Miscellaneous Mail before Thanksgiving

By Michael Dorausch, D.C.

The mail never stops. There will likely be a large pile of it in the office on Monday. Received one of those really big boarding pass looking postcards from Southwest Airlines, you probably received one as well. I guess flying Southwest nearly every month for the past six years isn’t worth a whole lot since they’ve recently changed the way they do things. I wasn’t too thrilled. This was a good reminder as to why it’s not a good idea to make abrupt changes in the office. Honestly, I’m a bit confused by the postcard. If I fly from LAX to Phoenix and back eight times is that 16 round trips or only 8? Math was not my strongest subject.

I’ve been getting a truck load of mail from medical doctors in my local area trying to convince me to refer them patients for medical marijuana prescriptions. Yesterday I received a whole stack of big glossy cards from a Dr.420 and I am adding that to the pile so I can do a detailed post on all the marijuana related information I’ve been getting from medical doctors during the past few weeks. Noticed there was only a single Ganja related article on Planet Chiropractic. It’s time to take a closer look and get more news on this topic.

More postcards received regarding decompression system training seminars, this one is in Baltimore, Maryland. Will these things ever stop? I just checked the classifieds and there are used decompression tables and Pro Adjuster systems for sale.

Yet another postcard from a company called the Prescott Group along with six bullet points with what I think are names of chiropractors, but the postcard is pretty difficult to understand. Maybe it’s just me, but I’m not sure what 10,000 leads is supposed to mean to a chiropractor. Chiropractic conference information can be found here.

This last piece of mail has potential to be real scary, especially if you’re the person that I received information about (including your Social Security number). A major insurance company in Florida (I won’t mention who) mailed several forms to my ADIO office with requests for disclosure of medical information. Problem is I’d never heard of the person they sent requests for, nor did my staff, nor was there any information on file. After calling to figure out the cause for the error it was discovered our office was sent this mail because our name and address appeared at the top of a search engine result for the name of the office the claims adjuster had on file.

Keep a close watch on your healthcare records folks, and try to use whatever information you can besides your Social Security number, whenever possible.

Karl does Vegas with X-Ray and Technique

By Michael Dorausch, D.C.

I received another fax today from Karl Parker Seminars regarding a chiropractic event in Las Vegas on January 10-13, 2008. I checked the events pages and didn’t notice any information added by the folks putting on this event. Would be a great idea to they got their information listed. I believe I covered the details of the event in a previous post but in summary there will be 12 hours of chiropractic technique and five hours of clinical x-ray. This should satisfy continuing education requirements for active doctors of chiropractic in the state of California. Event is taking place at the Riviera Hotel.

There was news today on Planet Chiropractic regarding conferences coming up in the 2008 season that are family-friendly. The article was titled seminars not just for chiropractors. There are a number of chiropractic events that offer value to other health-care professionals and have pricing structures for staff, family, and friends.

Going through today’s mail I received a special by invitation only letter from the Foundation for Wellness Professionals (located Clearwater Florida, 33 755) with an opportunity to double my new patients and income by easily and inexpensively creating a wellness clinic. I receive letters like this fairly regularly, and they are rather disappointing. They are full of fear, uncertainty and doubt (FUD) and I believe they’re geared towards suckering chiropractors into various marketing programs. This one may be totally innocent (or only two thirds guilty), but when you get mail like this every day it all begins to look the same.

Received two more postcards today from the National Association of Certified Health Care Professionals regarding two different events being held in January at the LAX Radisson Hotel. One was for a certification seminar regarding the study of Iridolgy and the other was related to Bach Flower Remedies. I’m slightly familiar with the first, but I’ve never heard of the second. Either way, I’m an unlikely candidate for attendance as I’m more likely to show up at a BarCamp event or WordCamp weekend.

I also received a piece of mail from a coaching group in Tustin, California. I wasn’t going to bring this up but I had a number of chiropractors mention that there may be one or more Scientology based groups putting on office management events. In all the years I’ve been involved in chiropractic I can’t recall ever being approached by a Scientologist based marketing group, but I continue to hear the rumors. If anyone has any verifiable information I’d appreciate hearing about it.

Seminars Not Just for Chiropractors

Seminars for healthcare professionals typically focus on topics that are required for gaining continuing education credits in the state an individual is practicing in. For example, the state of California has a 12 hours per year requirement on continuing education for doctors of chiropractic that want to maintain active license status. While many of these 12 hour educational programs are typically taught over weekends in hotels, the chiropractic profession hosts a number of large events (some that also include education credits) that cater towards chiropractors and their families, other health-care professionals, and even the general public.

Garden State Education Mobile Unit 1970s

By Michael Dorausch, D.C.

Here is another historical newspaper clipping featuring chiropractic education in the 1970s, in the state of New Jersey. I recently posted similar photos, one was from an auxiliary fashion show, and the other from a 1973 fitness pageant. There are still a few more photos in the collection to upload. All are related to a 1970s chiropractic movement featuring chiropractors from the Garden State Chiropractic Society in New Jersey.

Garden State Education Mobile Unit

The photo features a vehicle that looks like a converted delivery truck, something like a Grumman delivery vehicle I would have expected to see operated by UPS. The newspaper caption reads…

TO TOUR STATE – This mobile unit will travel throughout New Jersey bringing to the public free information concerning the benefits of Chiropractic Health Care for all ages. Standing with unit is Dr. Raymond G. St. Miklossy of River Vale. The Women’s Auxiliary of The Garden State Chiropractic Society is sponsoring a Men and Women’s Dinner Fashion Show on May 20 at the Cameo Restaurant, Garfield. Men’s fashions will be presented by Zimmerman’s from Rutherford, Women’s fashions by Bell-Ann from Totowa. For Tickets, contact Dr. St. Miklossy at 666-0290.

Social Media Follow up Magic

By Michael Dorausch, D.C.

In our interconnected world, the actions one takes online (after meeting someone face-to-face), can make the difference between another tossed aside business card and a potentially valuable relationship.

In October, I mentioned how I was at an event with around 130 other people in the chiropractic industry, and the secret marketing opportunities that were lost. For someone who loves networking, it was a disappointing experience.

While having breakfast with a group of friends yesterday, I was engaged in my usual online activities (all those years of table manners my mom taught me are down the drain) which included checking out what my friends online were submitting to various social media websites. I listened and participating in conversation amongst my friends while digging, sphinning, commenting, and voting on a number of different social media sites.

After breakfast, I overheard a guy sitting just one person away from me talking about a social media site called Digg. I introduced myself and he told me his name was Elmer. He mentioned he’d noticed some of the web sites I had been visiting and it turned out we already knew each other online, as I had been voting and commenting on some of his articles posted to various sites.

Elmer I had my camera, so I took his photo, just in case a situation came up or I would need it (Note to self: always bring camera) and then I had to leave to meet with someone regarding an editors position on this website. I checked out his very cool thembid web site later in the day and revisited a gimp related article I’d read on his blog months ago.

It wasn’t until this morning that I checked my e-mail and had this message…

Hello Mike,

It was a great pleasure meeting you at the METal meeting. I am excited to work with you. Please let me know if there is anything you need help with.

I have added to my feed reader. Are there any other blogs that you contribute to?

Here are the websites I mentioned to you:

Rubicon Project (I find this useful for managing contacts and relationships)

Oh, and… digg it!

With Best Regards,
Elmer Thomas, CEO

Here are some things I think Elmer did incredibly well…

  1. showed enthusiasm
  2. offered to help
  3. subscribed to my blog
  4. made a detailed comment on my blog
  5. inquired about other blogs
  6. shared four resources that he’s found are helpful
  7. submitted one of my articles to a popular social media site

Instead of plugging his website or services (Elmer created a great tool for people that frequently use Digg) he focused on what value he could offer me. In this emerging world of social media savviness, actions taken like those mentioned above, are a perfect example of someone who understands the benefits of helping others.

What else do you think Elmer did that others infrequently do? What actions would you recommend people take to show their social media savviness?

Cervical Spine Trauma Symposium at SCUHS

By Michael Dorausch, D.C.

Brochures, mailers, postcards, and faxes are increasingly coming into my chiropractic office with seminars and events taking place in the Southern California area during the first few months of 2008. There’s Dan Murphy’s nutritional neurology event taking place in Irvine in January, and I just noticed there’s going to be a interdisciplinary symposium held on campus at the Southern California University of Health Sciences (SCUHS) on February 23rd and 24th.

Information regarding the event is available in the continued education section of the events and seminar pages. There is expected to be 12 hours of continuing education credits available which includes one hour of technique and one hour of x-ray.

Some of the topics include…

  • a review of the literature on pain management
  • cervical mobilization with movement
  • co management of acute pain management in cervical radiculopathy patients
  • concussion research
  • differentiating between C6 radiculopathy and shoulder pathology
  • new technology for single level disc pathology
  • presentation and diagnosis of myelopathy
  • scapula bracing to reduce cervical spine myofascial pain
  • TMJ pathology associated with cervical trauma

Be sure to check the seminar section for details and contact information. Also, as I’ve mentioned recently, don’t forget to check CE credit requirements in your state when attending events.

Campus is located in Southern California
16200 East Amber Valley Drive, Whittier, CA 90604

Nutritional Neurology and Chiropractic in Southern California

By Michael Dorausch, D.C.

There is a nutritional neurology and chiropractic event being held at the Irvine Marriott on January 19 and 20th in 2008. Event features Dr. Dan Murphy, a popular speaker on the chiropractic profession’s continuing education circuit.

Details for the seminar are listed on the chiropractic continuing education pages (check the continuing education or nutrition fields). The program has been submitted for approval to the California State Board of Chiropractic Examiners for 12 hours of continuing education. I mentioned earlier this week to make sure you check with your state regarding continuing education credit, especially if you are practicing chiropractic in a state other than the one the seminar is being held in.

Here’s a few details regarding the event…

Discover new developments in:

  • nutritional influences on the immune system
  • cell membrane physiology
  • omega-3 and omega-6 fatty acid relationships
  • antioxidants… the protectors of essential fatty acids
  • excitotoxins and neurodegenerative diseases
  • neurophysiology’s influence on the subluxation complex

Hotel location is…

Marriott Hotel Irvine — 18000 Von Karman Ave., Irvine, California 92612

Check the seminar pages for complete details, including contact information and cost for the event.

Women's Auxiliary Garden State Society 1970s

By Michael Dorausch, D.C.

Recently I posted a photo from a World Posture event in Atlanta that was dated around 1973. This photo is from around the same time and it’s a clipping from a local New Jersey newspaper. The photo features two chiropractors accompanied by their wives. A placard in the photo reads Women’s Auxiliary to the Garden State Chiropractor’s Society.

chiropractors auxiliary fashion show

I don’t know which New Jersey newspaper this was from but the photo is credited to Emmitt Francois. The information under the newspaper photograph reads…

Chiropractor’s Auxiliary Fashion Show
Dr. and Mrs. Joseph Donofrio of Paramus and Dr. and Mrs. Gabriel Ricciardi of Passaic say hello at fashion show dinner given by Garden State Chiropractor Society Auxiliary last night at the Cameo in Garfield. Mrs. Ricciardi is chairman of the new group.

The Cameo was a discotheque and restaurant operating in the 1970s. It was located at 546 River Drive in Garfield, NJ.

Other photos and clippings I have from this 1970s group feature images of a mobile educational unit, spinal screenings, a fashion fundraiser, and the fitness pageant.

Cell Phone Use in the Office

By Michael Dorausch, D.C.

There was an article in this past Saturday’s Seattle Post-intelligencer regarding the use of cell phones in businesses. According to the article, businesses and organizations are increasingly posting signs and asking people to stop using cell phones during transactions. They mentioned banks, coffee shops, and doctors offices, as places where cell phone use is being questioned.

I’m assuming many chiropractic offices, dental offices, medical facilities, and other offices of health professionals have pushed for a no cell phone policy in their places of business. My LA chiropractic office did the no cell phone thing back in around 2003, but we did away with the policy after about a few months.

One of the things that bugged me when we put the policy in place was that it had to be enforced by staff. I felt they were too often telling people that our office had a no cell phone zone and that all phones should be turned off before getting adjusted. After we did away with the policy things just kind of took a natural progression, and I think we found a happy medium.

Many of the clients in my chiropractic office are techies. We have a number of entrepreneurial business types that seem to always be on their cell phones, blackberries, or using other electronic gadgets. I really don’t think were much different than other offices in that sense, but with me being an UberGeek I can understand how they feel about their electronics.

front desk ADIO chiropracticIn my experience, people walking in the parking lot that are still on their cell phones while approaching the office, tend to keep their conversations outside until their call is done. It’s actually become pretty rare that people are conversing on the phone while at the front desk. If they are, we take a situational approach and take care of others until they’re done.

There’s very little cell phone use inside adjusting rooms although I have had that rare occasion where someone’s phone has rang while they’re getting adjusted and they just had to get up to grab that call. I can only recall that happening two or three times and when it had I’ve left the room. There was a price to pay for answering that call since when I step out I move on to the next person and will return when I am done.

While it’s most beneficial that everyone be lying face down and relaxing their spine in preparation for the most awesome of adjustments, people will be people, and some just don’t like to let go of their gadgets. The biggest uses of gadgets that I experience inside the rooms are people texting, twittering, checking e-mails on their Blackberry, and watching YouTube on their iPhone. Actually, I’ve only seen the last one a few times, and it’s always been the same person.

I wonder how things are handled in other small businesses?