23 Surefire Small-Business Marketing Tips for 2008

By Michael Dorausch, D.C. Get your mind on your business and your business on your mind. This is the time of year I recommend you lay out your small-business marketing plan for 2008. Getting these ideas organized now will free you up to enjoy the holidays and hit the ground running at the first of the year. It’s also a great way to tongue-tie those emotionally driven telemarketing calls that come from yellow page companies and other marketing services. When our office receives such calls, we tell them that we’ve already committed to an entire year’s marketing plan and they’re […]

Next Generation of Neurological Therapy

By Michael Dorausch, D.C. Among mail I received today was an advertisement for a Total Natural Health Seminar which is scheduled for December 8 in Costa Mesa, California. According to the flyer I received it appears that the seminar is focused on selling a electronic product that looks like a balance board and hooks up to a computer. The seminar will show how to use the equipment (which is priced at $2495 on the flyer). There is no doubt in my mind that balance is incredibly important, and this product reportedly engages both the visual and vestibular system, thereby providing […]

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Two in the Morning and Your Daily Affirmations

By Michael Dorausch, D.C. Going to go through a stack of mail I’ve received in the last two days and offer up some of my thoughts (even if no one’s paying attention). For those of you that are not chiropractors, you’d be amazed at the number of advertisements we receive each and every day. Everyone’s got some kind of magic solution to get new patients into our offices. I received a piece of mail that says I was cordially invited to attract two new patient referrals a day to my practice, starting next week. Problem is, I have to attend […]

101 Words That Feel Good

By Michael Dorausch, D.C. Sticks and stones may break your bones but words can help you to feel good about yourself and those you share them with. Imagine yourself in a situation where you wanted to say something nice about someone. It could be a person right in front of you, it could be somebody you’re introducing to another, it could be a comment you’re wanting to leave on someone’s blog, it could be someone you’re wanting to write a thank you card for, it could be text to be included in an e-mail, it could even be a note […]

WordPress Blogging Labrador

by Michael Dorausch (and Zoey Daisy Love) I HAD to change the name of this post from Thoughts after Thanksgiving to WordPress Blogging Labrador after what I caught my dog Zoey doing earlier. I had just finished eating a leftover turkey leg and was getting ready to do a blog post (about leftovers) but I had to get up because my dog (who thinks she rules the earth) was barking at the plate on my desk. I got up to take the plate to the kitchen and returned to discover my Labrador was blogging on my saved post! It’s pretty […]

Avoiding Potential Website Optimization Disasters

By Michael Dorausch, D.C. Managing the day-to-day activities of your small business can be tough enough, without having to be worrying about what you’ll have to do to get your website online, and stressing over what steps you’ll need to take to ensure your business appears in search engine results, when people are seeking your products or services. For the average small business owner, approaching the task of Search Engine Optimization (often referred to as SEO) for online presence of your company, can quickly become a major pain in the neck. To make things more difficult, it’s likely your small […]

By Michael Dorausch, D.C. I was noticing an increased number of 2008 chiropractic events are beginning to populate the seminars database and I was searching to see if there was any overlap on hotels being used to host conferences. I had forgotten there was an online archive for nearly every event posted since 2001, but when I came across it I was reminded of a few related topics. Sometimes current events are not yet listed. For example, I did not find any continuing education information from the Florida Chiropractic Society for the 2008 season. Checking the archives I noticed a […]

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Miscellaneous Mail before Thanksgiving

By Michael Dorausch, D.C. The mail never stops. There will likely be a large pile of it in the office on Monday. Received one of those really big boarding pass looking postcards from Southwest Airlines, you probably received one as well. I guess flying Southwest nearly every month for the past six years isn’t worth a whole lot since they’ve recently changed the way they do things. I wasn’t too thrilled. This was a good reminder as to why it’s not a good idea to make abrupt changes in the office. Honestly, I’m a bit confused by the postcard. If […]

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Karl does Vegas with X-Ray and Technique

By Michael Dorausch, D.C. I received another fax today from Karl Parker Seminars regarding a chiropractic event in Las Vegas on January 10-13, 2008. I checked the events pages and didn’t notice any information added by the folks putting on this event. Would be a great idea to they got their information listed. I believe I covered the details of the event in a previous post but in summary there will be 12 hours of chiropractic technique and five hours of clinical x-ray. This should satisfy continuing education requirements for active doctors of chiropractic in the state of California. Event […]

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Garden State Education Mobile Unit 1970s

By Michael Dorausch, D.C. Here is another historical newspaper clipping featuring chiropractic education in the 1970s, in the state of New Jersey. I recently posted similar photos, one was from an auxiliary fashion show, and the other from a 1973 fitness pageant. There are still a few more photos in the collection to upload. All are related to a 1970s chiropractic movement featuring chiropractors from the Garden State Chiropractic Society in New Jersey. The photo features a vehicle that looks like a converted delivery truck, something like a Grumman delivery vehicle I would have expected to see operated by UPS. […]