Chiropractors Energy Drink

By Michael Dorausch, D.C. Chiropractors tend to be healthy people and you’ll often hear us talking about things like nutrition, vitamins, chlorella, sea salts, exercise, and such. Sometimes people wonder if we ever eat candy, consume alcohol, or eat fast food. It depends on the chiropractor, but most that I know of tend to limit activities such as eating fast food or consuming alcohol to weekend events, or sometimes only monthly events. This photo was taken outdoors at the Gordon Biersch on Mill Avenue in Tempe Arizona, and it’s proof that I’m living up to my commitment of celebrating Oktoberfest […]

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Chiropractors Love Their iPhones

By Michael Dorausch, D.C. Gotta love those gadgets! I was in Tempe, Arizona this weekend, attending a conference and awards ceremony, along with 300 other chiropractors. When headed out to chiropractic events I typically travel with at least one laptop, a digital camera, maybe a video camera, MP3 player, PDA, some power bricks, and a handful of various USB cables. It’s a wonder I manage to bring any clothing along. I’m not the only one that likes to travel with gadgets as I witnessed several chiropractors attending the event with laptops and other electronics in hand. I snapped this photo […]

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Thoughts on naming your business

By Michael Dorausch, D.C. I am attending a chiropractic conference in Phoenix today and I’ve received dozens of business cards since I’ve been here. Checking some cards and viewing some online listings I’ve had some thoughts on naming offices, particularly chiropractic practices. Some common names I’ve seen include: Chiropractor Nutrition Center, Chiropractic Health Clinic, Chiropractic Life Center, and Chiropractor Center. Great to see offices using the term ‘chiropractic’ in the office name but many of these names could be better. Some of the better names I’ve seen for businesses included locally based information such as: Oxnard Chiropractic Center, Merritt Island […]

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NBC Studios leaving Burbank

By Michael Dorausch, D.C. I was reading the Los Angeles Times today and I read that NBC studios would be leaving downtown Burbank and moving their operations to a new facility located at Universal City, in Los Angeles. I used to live just across the street (on Alameda) from where the Tonight Show is filmed and I happened to pass by NBC Studios this past Sunday, on my way home from a visit to Burbank. I had noticed that some restaurants had changed ownership and things appeared like business as usual over at NBC. I checked out related news articles […]

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Hypodermic Needles and Blue Balls

By Michael Dorausch, D.C. It was just a couple of weeks ago that I told the story of finding blue balls on the beach, while running in Marina del Rey. I went for a run again on Tuesday but this time I wasn’t expecting to find any blue balls, since it hadn’t rained in the past two weeks. When I run I sometimes listen to music, and then I sometimes randomly listen to spoken word such as stuff by Eckhart Tolle. During my run on Tuesday and Eckhart Tolle audio presentation came on called Touching the Eternal. So here I […]

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Tuesday Has Not Gone Away

By Michael Dorausch, D.C. I’ve got a pile of papers and notes on my desk for things to get done this morning. Thought I’d create a compilation post and cover a number of topics. Local Search Cudahy, California: I recently had someone visit my ADIO chiropractic office that was from this city. Even though it’s not far from me, I had never heard of it. Cudahy is one of the smallest cities in Los Angeles County. The city is East of South Gate, West of Downey, North of Lynnwood, and South of Maywood. The 710 freeway passes just by its […]

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Jenn Brown hosts High School Cheerleader show on CMT

By Michael Dorausch, D.C. Earlier today, I bumped into my friend Jenn Brown, in the Marina del Rey area of Los Angeles. I hadn’t seen her in some time, and she shared a bit of what she’s been up to the past few months. You’ve probably seen Jenn on ESPN, as she has hosted a number of the networks programs. When I saw her today she told me about a new show she is hosting that’s being aired on Country Music Television (CMT) called I Want to Look Like a High School Cheerleader Again. The concept for the show sounded […]

Dirty Little Marketing Secret Number 731

By Michael Dorausch, D.C. I’ve gotta let you in on a secret marketing strategy that is so effective and so easy to implement, it may just leave you stunned when you discover it. The return on investment (ROI) is huge and that’s only one of the reasons that makes this secret strategy so massively successful. I’ll tell to you by way of an experience I had this weekend, so continue on and let this secret unfold. I’ll assume you don’t know this, but thousands of people visit Planet Chiropractic everyday. While some of those visits are naturally from chiropractors, others […]

Paying Too Much for Health Care

By Michael Dorausch, D.C. “Are You Paying Too Much for Health Care?” was on the title of a fax I received earlier today. I receive all kinds of junk e-mails, faxes, and direct mailings from companies pushing everything from custom orthotics, multi-level marketing supplement sales, real estate investment schemes, and a long laundry list of ways I can grow a chiropractic practice without ever doing anything related to chiropractic (like running a weight-loss clinic). I thought this fax was funny because it came to our office, and it’s kind of focused on some kind of health care plan that suggests […]

Chiropractors Voting for Ron Paul

By Michael Dorausch, D.C. He may be a medical doctor, but Ron Paul is the only US presidential hopeful name that I’ve seen consistently appearing in chiropractic e-mails, newsletters, and discussion groups. Earlier last month, I took some time to write about the web sites of Barack, Hillary, and Paul and I had been meaning to get some more news out about the 2008 election, but I’ve been focused on other things. Just a few minutes ago I noticed a hundred plus headlines suggesting that Ron Paul has recently raised more than $5 million, thanks in part to donations being […]

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