by Michael Dorausch, DC
While I was in San Francisco this past Saturday, checking out the Nike Women’s Marathon Preview, I had some time to visit the Adidas store in Union Square. On the ground level of the store was a new foot scanning system that allows people to get custom orthotic fitting analysis while in the store. Talking to a sales representative I was told that scanning analysis was done on Saturdays and Sundays and the process was free.
Three reasons to have a custom foot analysis done include creation of athletic shoes that offer better control (for those that need additional support), athletic shoes that provide greater cushion (oftentimes needed in the heel region or area of the first toe), and improved fit for competitive shoes (such as racing flats).
Computerized foot scanning technology has been around for several years and some chiropractors offer various types of computerized foot analysis in their practices. What’s nice about having these scans done at an Adidas store is that they are free, and the results of scans can be used to create individualized Adidas athletic shoes, if desired.
I didn’t get a chance to get a scan performed, but I’ll be checking out the Adidas store in Santa Monica to get a scan done during an upcoming weekend. Time for some new running shoes.
The five Adidas locations that are offering custom foot analysis are:
New York: 610 Broadway, New York, NY 10012
Santa Monica: 1231 3rd St Promenade, Santa Monica, CA 90401
Irvine: Irvine Spectrum Center, 71 Fortune Drive, Irvine, CA 92618
San Francisco: 845 Market St., San Francisco, CA 94103
Seattle: 1501 5th Ave, Seattle, WA 98101
I would expect if the program is a success for Adidas they will expand it into other stores. If I get any more information I will include it here.
4 Responses
Sam Freedom
October 28th, 2007 at 1:39 am
1You can bet that I’ll become a customer if they bring it out to Boston. With all the technology we have for bombing other countries (which I’m not entirely against, by the way), you’d think we’d have had at least HALF the innovations found on the Starship Enterprise. At least widespread (no pun in tended) custom foot analysis, I mean, c’mon… it’s the 21st century!
I’m not in your area but thanks for the helpful post. Gives me something to look forward to.
Sam
New York City Marathon NYC 2007 by Chiropractic Blogs
November 4th, 2007 at 6:02 am
2[…] that the Adidas locations I mentioned for foot orthotic scanning included a store in New York ( 610 Broadway, New York, NY 10012 ) but you may want to head over there during a non-marathon day if you’re going to get […]
John Adams
January 30th, 2008 at 9:06 pm
3Computers generate two dimensional data. This information is now used to make a three dimensional appliance. Just doesn’t work.
Also any imbalances or favoritism due to injury reflect in incorrect readings giving a poorly crafted product. You can try all you like to even your balance but you can’t. Nothing beats a hand crafted orthotic by a reliable professional.
Dr. Steven Shoshany
April 10th, 2008 at 8:41 pm
4Our GaitScan™ System is a revolutionary diagnostic tool for assessing your patient’s biomechanics. GaitScan™ has an industry high 4096 sensors and scans at an industry high 300Hz (scans per second). These measurements provide today’s Healthcare Professionals with a sophisticated explanation of foot mechanics and assists them with orthotic and/or shoe solutions.
TOG GaitScan™ is the most technologically advanced gait analysis system available and it has been designed to move you to the forefront of orthotic therapy and patient education.
This is covered by most major medical insurance, located at 632 Broadway, Suite 303 10012.
Chiropractor, Physical therapy, Medical Massage.
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