by Michael Dorausch, DC

A few weeks ago someone contacted me to let me know that a chiropractic adjusting video, which was filmed during a lunch break in my LA office, was featured on the homepage of a social networking business website. Take a look at the screenshot below and then we’ll talk about it.

viral chiropractic video
What you see above is a screenshot I took on the homepage of a Seattle-based social networking web site. The image links directly to the video, which is hosted at Google video, if you are interested in watching it. Basically what happened is that this social networking site is a place for business owners to upload a video presentation of themselves. I didn’t have a video presentation of just myself as a business owner so I included the above video as a placement until I put something else together.The video and audio is not of the greatest quality but it does show a demonstration of what someone could expect when receiving a chiropractic adjustment. The video was filmed using a Casio EXILIM 10.1 megapixel camera and there were no edits except for adding my chiropractic office URL at the beginning of the video. So there’s nothing fancy about the peace it’s been receiving quite a bit of attention.

I spoke to the CEO of the social networking site this morning and he told me they received a number of e-mails regarding the video, resulting in it remaining on the homepage throughout the weekend. People thought it was entertaining and educational and I ended up getting contacted directly by some of the viewers.

The point that I’m trying to make is that it’s rather easy to put together a video like this and get it online, to promote any business, not just a chiropractic office. There is software on both the Macintosh platform and the Windows XP and Vista platforms which makes this task rather easy.

Sure it would be great if I had a professionally done high quality video but I’m finding it’s more important to get out there then it is to be perfect. If you’re wondering if it’s possible to drive business to one’s office using techniques such as this, my experienced answer is yes. I had another video that is still appearing online which has resulted in people calling for a chiropractor in the Los Angeles area. More on that story later.