By Michael Dorausch, D.C.
This morning I was scanning through a 1996 copy of the ICA Review (International Review of Chiropractic) and I noticed there was almost no evidence of anyone claiming to have a website or e-mail address. The publication is nearly 12 years old, but surely there had to be at least somebody mentioning the Internet in some fashion. I was attending chiropractic college at the time (CCCLA) and was quite active on the Internet, but was anyone else?
I went back through the 98 page publication page by page, checking contact information for vendors, e-mail addresses for chiropractic authors, and web site URLs of chiropractic schools that were advertising in the publication. I even checked all the chiropractic classified ads on the last page.
There were ads for companies such as Foot Levelers, King Koil (a mattress Co.), Zenith (adjusting tables), Quest Seminars, New York Chiropractic College, Team WLP, and Document Plus (a billing company). Of all of the two dozen plus advertisers, there was only one mention of e-mail and one mention of a website. Not a single author included an e-mail address in their bio and there was no inclusion of e-mail addresses or web sites listed in any of the classified ads.
So who would have a chiropractic website in 1996, and would be listing the URL in trade magazines? Take a look at the ad below for Life Chiropractic College West.
The advertisement reads “I want to be the best chiropractor I can be and I want the best education I can get. That’s why I chose Life West.” – Terri Lumm 1995 Graduate
I wasn’t surprised that the only chiropractic advertisement in the entire publication was for Life West chiropractic college. Does anyone remember the latest stuff from Gerry e-mails that when out in the mid 1990s? He was on the cutting edge in communicating chiropractic on the Internet.
What I found funny about the advertisement was that someone goofed up on the URL structure. Probably a common mistake when printing website URLs in 1996. Take a look at this close-up…
Notice the URL structure reads HTTP: W/WWW.LIFEWEST.EDU/ I just tried running that through my Firefox browser which results in an error message Address Not Found (Firefox can’t find the server at w.). Nonetheless, I think it’s an interesting look at chiropractic history on the Internet to see who was promoting their website in September of 1996.
By the way, 2005 Via Barrett, San Lorenzo, CA 94580-1368 is no longer a valid address for the chiropractic college. The school is located at 25001 Industrial Blvd., Hayward, CA, 94545 and they can be reached at (800) 788-4476.
I’ll get to the one advertiser mentioning their e-mail address and will have this post updated.